Impact of New Technology and Innovation on Organisational Work Culture of Sainsbury

Assignment 2: Research Methodology

TABLE OF CONTENTS
 INTRODUCTION
 MAIN BODY
 Literature Review
 Research methodology
 Data collection and data analysis
 CONCLUSION
 REFERENCES

INTRODUCTION
 Digitalisation is the incorporation of digital technologies into business process.
 Workplace innovation and implementation of new technologies at workplace can make retailers beneficial to
the great extent.
 Some advantages that retailers can take by bringing innovation and implementing technologies include:
becoming the market leader, taking competitive advantages, improving image and increasing staff as well as
customers’ retention rate.
 Both of these can improve overall organisational culture and structure by improving performance and
productivity of employees.