Sainsbury’s: BM461 Global Business Environment

Sainsbury’s: BM461
Global business
environment

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
SWOT analysis.......................................................................................................................1
Operational impact.................................................................................................................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Global business environment provide suitable platform to all the businesses in order to
expand its business functions and operations through which possibility to achieve long term
sustainability and profit both get expand in favourable manner (Croom and et. al., 2018). The
report below is based on Sainsbury that is a multinational retailer in UK and report comprise of
Swot analysis and operational impact.
MAIN BODY
SWOT analysis
It provides adequate resemblance of internal and external factors that has positive impact
over business productivity in better way. It assist the Sainsbury and its management in relation to
develop and design strategic planning through which market attentiveness and probability to
higher profit through competitive marketplace also get developed with adequateness. SWOT
analysis of Sainsbury is explained as follows:
Strengths: It is considered to be strong as well as positive points of company. Strengths of
company is as follows:
 Sainsbury is considered as one of largest supermarket chain in United Kingdom.
 Company carries accurate expansion modes in terms of grocery stores that deal in having
a limited range of products through a branded convenience.
 Sainsbury is using business philosophy of providing customers with the help to use
quality products at low cost.
 Company is using various innovative promotion strategies in their operations in order to
which customers at a wide level.
 Sainsbury carrying out diversified business operations by a strong market share in
corporate markets.
 Sainsbury is carrying financial service division in terms of their retail brand that carries
wide number of wholesale banking services along with retail banking services (Teoli and
An, 2019).
Weaknesses: It basically refers to areas of improvement that company wants to work on.
Weaknesses of company is as follows:
1