Sainsbury's Business Environment Analysis: Impact of Brexit and Covid-19

This presentation provides an analysis of Sainsbury's business environment, including the impact of Brexit and Covid-19 on the company's long-term sustainability. It discusses the political, economic, social, and technological factors affecting the company, as well as Porter's Five Forces. The presentation concludes with strategies for enhancing competitiveness.

BUSINESS ENVIRONMENT

Introduction
 Global Business Environment is inclusive of number of factors or elements
which have tendency to affect organisation long-term sustainability in
industry. Presentation is conducted on discussion Sainsbury which is
operating as largest chain of supermarket in the provinces of United
Kingdom.

PEST
 Political:
Political factor plays most important role for organisation. Sainsbury is operating in retail industrial
sector in number of countries.
Economical:
Due to Brexit and covid-19 Sainsbury is facing threat of growing unemployment, economic slowdown and
inflation etc.

Cont.…
 Social:
Covid-19 and Brexit significantly changes the behaviour pattern of
consumers. Along with this they are now turned towards more hygienic products and
services
 Technological:
Technological advancements have impact on all the industry whether it is
operating in public private or voluntary.

Porter’s Five Forces
Threat of rivals: Low
Bargaining power of buyers: High

Cont..
 Bargaining power of suppliers: Low
 Threat of substitutes: High

Cont…
 Industry rivalry: High

Cont..
 As per the business environment analysis of Sainsbury it has been identified there are number factors such as
Brexit and covid-19 which is posing threat in front of company to ensure long-term sustainability.
 Along with it has been identified that highly competitive environment is also increasing threat in front of
company which can affect its sales and productivity in industry.
 From the analysis of global business environment, it has been identified that impact of the changes due to
Brexit and covid in the public sector have tendency to affect overall growth and sustainability of Sainsbury.

CONCLUSION
 From the above report it has been concluded that it is essential for organisation to develop strategies to
overcome threat of Brexit and Covid-19. In this with the help of large base of suppliers and offering innovative
products and services to consumers with sustainable differentiation Sainsbury can enhance competitiveness.

References
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