Impact of Internal and External Factors on Sainsbury's Business Environment

Introduction
Business Environment refers to the various types of factors which can create a
particular level of impact on the level of operations of a particular organization in the
market. Therefore, it is quite important that the assessment of its impact can be made
in a proper manner. In this Discussion, specific focus will be made on Sainsbury's. It is
a British Company which provides a wide range of products and services to the
customers in the market. In this Discussion, a detailed and specific focus will be made
on the impact created by the various types of factors on a particular organization.
Business Environment
External Environment
Impact of external factors on a Business Organization-
Political factors- These factors affect Sainsbury's because the political situations are quite dynamic in
nature and can change anytime and therefore can create an impact on the operations of a particular
business in the market.
Economic factors- These factors can create a particular level of impact on Sainsbury's because the
economic situations keep on changing and therefore impact the overall level of profitability of a
particular Business Enterprise.
Social factors- These factors can impact Sainsbury's because the social needs and requirements of a
wide variety of customers in the market are required to be analysed and therefore in this way it will be
quite important for the company to make sure that the fulfilment of these particular needs and
requirements can be done.
Technological factors- Nowadays, there is a rapid change which is witnessed in the technology and
therefore it becomes quite important that the management of the technological needs and requirements
can be carried out in a proper manner. Therefore, for an organization like Sainsbury's it is quite crucial
that it is able to take the influence of these particular factors into account and therefore ensures that
the development of the products and services is done accordingly.
Environmental factors- It is essential that the products and services which are provided by the
organizations to the customers in the market are according to the environmental rules and regulations
framed by the government. In the context of Sainsbury's, it is quite crucial and important that the
focus is put on the influence created by these particular factors in the market which will therefore help
in ensuring that the right decisions are taken in a proper manner.
Legal factors- It is important for the organizations that they are able to follow the legal rules and
regulations of the country in which they are operating in the market. Thus, in this way an organization
like Sainsbury's will be able to make sure that it is able to manage its operations in a proper manner.
Sainsbury's has to make sure that it can make changes in its wide range of products
and services according to the change in the technological needs and requirements
in a proper way. Thus, in this way it can be stated that the company needs to make
sure that it is able to change its products and services accordingly.
Sainsbury's has to ensure that it is able to make the products and services according
to the environmental rules and regulations so that it can ensure that it is able to
satisfy the various types of customers in the market. Therefore, in this way it can be
stated that the company will be able to create a particular level of impact on the
external environment in this manner quite effectively and efficiently.
Sainsbury's has to comply with the legal rules and regulations by changing its
policies accordingly. In this way, it will be able to make sure that the compliance
with these particular rules and regulations can be ensured within the market. This
will help the company to be able to make sure that it can create a substantial impact
on the external environment.
Therefore, in this way it can be stated that through making a proper use of these
particular ways the company will be able to ensure that it can make a substantial
progress within the market and this will help it in attaining the future goals and
objectives in a better manner. Sainsbury's needs to ensure that it can create an
impact on the environment by making the relevant adjustments. For this purpose,
the company's managers should become dynamic in nature and should bring
changes accordingly.
From the above report, it can be concluded that Business Environment refers to the
influence of the various types of forces which can be created on the organizations
which are present in the market. Therefore, it is quite important that a detailed
analysis of these factors can be made so that the attainment of the future goals and
objectives can be made in a proper manner.
Internal Factors
Sainsbury’s is also impacted through an impact of internal factors like the efficiency
of employees, funds position etc. which affect its environment.
References
Ciacci, A., Ivaldi, E. and Soliani, R., 2021. A Potential Business Environment of
Smart Cities: A Subjective Approach. In Strategic Outlook in Business and Finance
Innovation: Multidimensional Policies for Emerging Economies. Emerald
Publishing Limited.
Contractor, F. J. and et.al., 2020. How do country regulations and business
environment impact foreign direct investment (FDI) inflows?. International
Business Review. 29(2). p.101640.
How the company impact its context External Environment
Sainsbury's can bring out changes in its policies according to a change in the political situations
which are prevailing in the country in which it is operating. Therefore, in this way it can be stated
that the company will be able to create a particular level of impact on the external environment in a
proper manner.
Sainsbury's can ensure that it is able to increase or decrease the prices of its products and services
according to a change in the economic situations which are present in the country. Thus, in this way
it will be able to make sure that it can make the relevant adjustments so that the management of the
economic needs and requirements can be made. In this way it will be able to create an impact on
the external environment in a proper manner quite effectively and efficiently.
Sainsbury's can make sure that the various types of social needs and requirements of the people
within the market can be made by it and the products and services are provided accordingly in the
market. Therefore, in this way it will be able to make sure that it can make sure that it can
effectively and efficiently create an impact on the external environment.