Marketing Plan for Sainsbury's: Objectives, Strategies, and Analysis

Marketing plan

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK1.............................................................................................................................................3
Objectives of marketing plan-.....................................................................................................3
Development of marketing strategies 600...................................................................................3
Explain 4Ps of marketing mix 500..............................................................................................5
Marketing analysis with the helps of BCG matrix 500...............................................................6
Explanation on customer driven strategy....................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES:.............................................................................................................................11
Books and Journals...................................................................................................................11

INTRODUCTION
Marketing plan refers to the list of all actions that a business implement to sell its
products and services. It helps the organisation to encourage existing audiences and attract new
customers towards the brand in order to enhance the organisational productivity. Marketing plan
consist various concepts like budget, marketing objectives, SWOT analysis, strategies and
market auditing (Bulatova, 2018). Sainsbury's is the largest food retail company of UK. It was
established in 1869, it is currently trading at big scale. This report will cover the discussion
about SMART marketing plan, marketing strategies with the helps of Ansoff matrix and
marketing mix in context of Sainsbury's. Further this it will involve marketing analysis with the
helps of BCG matrix and customer driven strategies.
MAIN BODY
TASK1
Objectives of marketing plan-
SMART objectives
Smart- It is important for Sainsbury's to focus on reduction of products cots, adaption of
new innovative techniques and effective marketing strategies for enhancing the sales.
Measurable- Sainsbury's should measure the present performance with past performance
and able to evaluate the progress level of the organisation.
Attainable- Company should adopt the new technologies which can increase the
productivity level and helps in developing innovative products in order to achieve the
competitive advantage.
Relevant- New strategies and use of advanced technologies helps the organisation ton
develop the product which helps in creating value to the customers as well as for organisation.
Time- Within the time period of one year the objectives can be achieved.
Development of marketing strategies 600
Marketing strategies refers to the tools which enables the organisation to reach the target
customers with their new products and services for capturing good market share. In context of

Sainsbury's , company use various innovative and high strategies in order to reach the customers
and boost the sales of the product (Olivas, 2021). This helps the organisation in profit
maximisation and creating brand image in market. For better understanding about the marketing
strategies Ansoff growth marketing strategy will be apply in context of Sainsbury's.
Ansoff Growth matrix-
This framework enables management of the company to evaluate the growth
opportunities which exist in the market. It identifies the growth opportunities related to both new
and existing products. It involves various strategies which helps the organisation to apply on the
products as per the market situation and internal situation of business. Ansoff growth strategies
are described below in context of Sainsbury's-
Market penetration- It refers to the selling of products and services in the existing
market in order to attract the new customers and existing customers. In context of Sainsbury's, it
should sell its products in the existing market of UK which helps in encouraging the existing
customers for continue purpose and attracting the target customers. Sainsbury should sell the
product who have high market share, this will helps in increasing the sales of the product. This
will helps in capturing the market share of UK and enhance the growth of the company by
creating brand image in customers mind.
Market development- It states the organisation to expand their business in the new
marketplace in order enhance the growth of the company. In context of Sainsbury's, company
should target the new market where they can attract the audiences towards them that will helps in
enhancing the growth of the company and generate higher revenue. Company should focus on
expanding the product who have high market share and high growth rate because company will
not require lot of efforts and time in developing the product.
Product development- It refers to introducing of new product in existing market. In
context of Sainsbury's, company should produce innovative new product and of low cost in the
existing market. Company should deliver the products which can create the value to the
customers This will helps in influencing the existing customers to buy the product and it will
directly creates a positive impact on profitability of the company. Good brand image in existing
market will not require efforts regarding research about consumers needs and preferences, it will
save the time of the company.