Marketing Mix and Its Application to Sainsbury's Next-Gen Plant-Based Products

Business Management
BMP4004
Contemporary Issues in Marketing
The nature and importance of the
marketing mix within the marketing
process
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Contents
Introduction p
An explanation of marketing p
An explanation of marketing mix p
A brief theoretical explanation of 4Ps marketing mix
p
Introduction of product/service
p
Application of 4Ps marketing mix to the selected
product/service p-p
Product p
Price p
Place p
Promotion p
Conclusion p
References p
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Introduction
It is designed in such a manner to evaluate the current issues of both politics
and economics which affects the performance and business management. For the
present report, Sainsbury is taken into consideration it was established in 1869 by
John James Sainsbury and it is a public limited company of British origin (Baron,
Harris, and Hilton, 2018). It is associated with retail industry and lifestyle as it deals
in retail sector. The company uses marketing strategies and marketing mix which will
help the company in increasing market share and build brand image. Company will
introduce the product which will help in creating demand and profitability and how it
will apply 4 marketing mix to sell the product and increase the demand.
An explanation of marketing
It is set of a business plan to sell and promote the goods and services in the
market to gain the profit and increase its market share as this is one of the key
aspect of business. By the help of marketing it gains brand awareness which can be
increased by selling high or good quality products and services at reasonable price.
To attain this company uses different marketing strategies to attract new customers
by sales promotion, innovative advertisements etc. The main objective of marketing
is to research and analyse feedbacks, consumer buying behaviour, send surveys
and communicate with buyers about the needs and wants. The goals can be
achieved by good and strong marketing plan. It covers wide area which helps the
company such as market research, pricing, design, brand, consumer psychology etc.
in long run. There are different types of marketing such as viral marketing, influencer
marketing, outbound and inbound marketing, keyword marketing etc. which helps in
different ways to attain its objectives (Biswas, Lund, and Szocs, 2019). It makes
the people interested in buying company's goods and services as it benefits in
generating traffic, raising brand awareness, build trust of brand for customers,
increase revenue etc. E-mail marketing, mobile, direct and digital marketing are
broad concept which brings buyers together by effective marketing campaigns.
An explanation of marketing mix
The objective is to sell the goods in right price at the right place. To promote a
particular brand or product it is a mixture of plans and several ideas which is followed
by marketing representative. There are seven elements of marketing mix that is
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