Marketing Plan for Sainsbury's Women Clothes: SWOT and PESTLE Analysis

Marketing Plan

EXECUTIVE SUMMARY
The present study is based upon Sainsbury which is one of the top firm in UK and also
deal at different location, also the chosen product for this report is women clothes which need to
be revamp. Also, the study has reflected by using SWOT analysis that it has a brand image and
also deal at global level by offering product at reasonable rate. In addition to this, through
PESTLE analysis, macro environmental factors has been considered because it affect the
business performance directly. Also, 4P’s of marketing also used by the company in order to
determine the strategies used by the company to improve the brand image. Further, the describe
ways also assist business to improve the brand image and stay ahead in competition.

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................5
Description of a company and product........................................................................................5
Competitive organizational environment by using environmental analysis tools.......................6
Marketing mix.............................................................................................................................9
Recommendations for improving its brand image.....................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing plan is the document which lays out the marketing effort of a business in order
to promote the product in market. In the current environment, company are focusing upon
different marketing strategies in order to promote the business product in market. The entire
study will shed a light upon marketing plan and tools used to evaluate the current company’s
performance which include opportunity and threats. The chosen firm for this report is Sainsbury
which is one of the top and international firm in UK who is deal with range of variety of
products to their customers which include grocery, clothing and different furniture. Moreover,
the report presented a description of a company along with its product line in order to revamping.
Further, with the help of analytical tool, the current study will apply environmental analysis tool
that assist to determine threat and opportunities. Lastly, it uses marketing mix for the chosen
product and then recommend the ways through which bran image can be enhanced.
Description of a company and product
Sainsbury is one of the largest supermarket in UK and with its quality of product, it is
considered as a second largest chain with a market share of approx. 16%. In 1995, Tesco
overtook the quoted in order to become a market leader and that is why, it ranked second and
third. Currently the company has approx. 1500 stores at global level which in turn reflected it
offer best variety of product to their customer with an affordable price. Also, it has more than
one lac employees working all over the world and that is why, it focused upon its management
style in order to retain the employees for a longer term.
In addition to this, the company is deal under retail sector and that is why, there are
different channels in which the company is operating which include grocery, clothing, food and
beverage, beauty products etc. Currently the company also merge with Argos in order to offer
the product online so that effective results can be generated (Chernev, 2020). This helps the
company to improve the performance and generate effective results in term of financial
performance. The chosen product range for the present study is women clothes which need to be
refurbishing. It is chosen over the others because as per the changing trend, the company must
change the product that helps to meet the defined wants of customers. This assist to create a
positive impact and that is why, this product line is chosen in order to attract the customers
towards it.