Merits of Sales Structure and Importance of Selling Through Others

Merits of Sales structure and importance of selling through others
Sales structure
Sales structure is the process of segmenting sales team of organization in order to
make their sales effectively and efficiently. They divided their whole team into
specialized groups so that they can make effective practices in order to increase
sales. It is the important process in which Argos decide the number of person that
are included in the sales team. They decide sales size and their targets for achieving
target market.
Benefits of sales structures
Sales structure plays a significant role in the organization as they provide many
benefits to the organization that are mentioned below:
• It provides more effective and efficient selling activities as it divide all
people in a group (Faber and et. al., 2019). Argos' selling activities get more
effective and efficient as they use sales structure which gives clarity between
operations.
• It promotes collaborative working conditions as they provide a common
goal for that every team member is looking to accomplish those objectives with the
help of working together.
• It really helpful for Argos as they can achieve their objectives and expand
their business with more and more sales. Day to day increase in sales helps
organization to expand their business in a global market.
Roles and structure of the Argos sales team
Argos' sales team roles and structure are mentioned below that helps in
analyzing the activities which they are doing in their organization.
Roles of Argos sales team: Argos sales team performs many roles in their
organization for achievement of organizational goals and objectives. All roles are
mentioned below:
• They are performing activities in order to generate sales in organization.
They cover a target market.
• They analyses the market conditions in order to identify and analyze the
trends in market that should be run by organization so that they can attract
customers in their organization.
• Sales team of Argos performs best practices to analyze the tastes and
preferences of customers so that they can make their products accordingly.
• They find the ways that assists them to expand their business for long
term period (El Diri, 2017). For that purpose, they make marketing strategies
which assists them to find the solutions of removing customers' problems.
Structure of Argos' sales team: Argos adopts a process structure in which
they grouping their employees for the purpose of increasing sales. They are
grouping people according to the process of their activities. Argos is belongs to
retail industry that's why they always sure that their selling activities should be
performed in a well process so that they can achieve objectives of organization.