Role of Technology in Sales and Marketing

Sales and Marketing
Module

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
Role of current technologies (like the internet and social media) in improving relationship
marketing within organisation ...............................................................................................4
Marketing mix for its products and services..........................................................................5
Assess the concepts of segmentation, targeting and positioning specific to a product or service
................................................................................................................................................6
Targeted audience and how to expand the business...............................................................8
Some recommendation.........................................................................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
This report revolves around the importance of sales and marketing in the success of any
organisation and how it helps organisation in achieving the maximum efficiency and makes the
organisation successful and effective. These days market competition between organisation is
very fierce and intense and in order to achieve competitor advantage over competitor
organisation focuses on utilising the resources effectively and efficiently and also organisation
focuses on promoting their products aggressively as it helps organisation in promoting their
products and it also helps organisation in spreading the awareness about their products among
the consumers. This report revolves around the Tesco which is the largest and leading
supermarket chain in the UK and how the sales and marketing strategies helping them in
achieving their goals and objectives (Choi, Ludwig and Harris, 2020). This report also focuses
on the importance of the technology in promoting the products of the organisation and how the
technology is helping organisation in boosting their profits and helping in expanding their
business. Tesco is one of the leading supermarket chain in the UK and it is possible through their
effective implementation of the strategies and in the current scenario due to COVID-19 digital
technology helped organisation in promoting it's products and serving products to their
consumers. This report involves their innovation in strategies of reaching out to consumers by
providing them products by taking online orders and focusing on delivering products by
initiating contactless delivery. TESCO focuses on introducing quick pay system which assist
consumer in making transaction for their order on their online portal and it is also an effective
method in COVID-19 scenario as it reduces the danger of spreading infection.