Sales and Marketing Report on TUI Group

Sales and Marketing
Report
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EXECUTIVE SUMMARY
It is very important for business to conduct their activities and operations in better
manner. The organisation selected is TUI Group which is largest travel and tourism industry that
provide various products and services to their users, clients and consumers. It has targeted
middle class and above people with age of 20 and above. The change in technology and taxation
are two external change that impact business and their activities.
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Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
1. Introduce company.............................................................................................................4
2. Explain product/service paying attention to core and supplementary service along with
tangible and intangible elements............................................................................................5
3. Using segmentation principles explain target markets and identify and discuss at least two
different target markets...........................................................................................................6
4. Two key driver of external change and evaluate how they affect service provision.........6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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