Sales and Marketing Report on TUI Group

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Added on 2023/01/13

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AI Summary

This report provides an overview of TUI Group, the largest travel and tourism industry, including their products and services, target markets, and the impact of external changes on their service provision. The report discusses the core and supplementary services provided by TUI Group, as well as the segmentation principles used to identify and target different markets. It also evaluates two key drivers of external change, technology and taxation, and how they affect the service provision of TUI Group.

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Sales and Marketing Report on TUI Group

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