Sales and Marketing Assignment - Four Seasons hotels

Sales and Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
REFERENCES................................................................................................................................5

INTRODUCTION
Sales and Marketing is a process of making plans for the promotion, sale and distribution
of products or services along with handling operational activities that are involved in this
management function (Marketing, 2018). They both are prerequisites for an organization as they
help in selling for the purpose of revenue and profit generation. Marketing managers have to
ensure that they create strategies that will lead to maximum sale of their products and services.
This assignment will analyse Four Seasons hotels’ services that are provided by them. It will
identify their target markets, marketing strategies and segmentation of the organization. There
will also be evaluation of external factors that can potentially affect services and promotional
techniques of Four Seasons Hotels.
MAIN BODY
Four Seasons is a hospitality-based company and the organisation’s headquarters is in
Toronto, Canada and operates worldwide. Isadore Sharp is the founder and chairman of this
organization and it was founded in 1961. They have around 100 properties across 46 countries
and earn annual revenue of £3.5 billion (Lopes, 2016). Four Seasons has 45,000 employees and
is owned by Cascade Investment Kingdom Holding Company. They have a team of marketing
managers that design new services that can be offered to customers. Their management ensures
that there is regular research and planning done, so that they are able to meet customer
expectations as well as retain their position in the hospitality industry. They are a sustainable
organization and provide charities for cancer research programs. Four Seasons Hotel’s preserves
many tropical species by preserving their homes and environments. They provide online booking
services on their website as well, so that customers can book their rooms or restaurants
beforehand.
Four Seasons offers a wide variety of facilities and services, which include provision of
banquet and conference halls as well as spas for their target markets, businessmen and families.
Their core services include providing range of rooms, halls and spa treatments. These are
considered to be the tangible elements of their services. Their facilities consist of both tangible
and intangible elements as they offer a variety of them in many locations. Their services include
arrangements for weddings and conferences of large companies. These facilities are available at
a large scale and organisation has made them available at almost every platform in countries that
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