Sales and Revenue Management

This document provides information about sales and revenue management in the hotel industry. It covers topics such as hotel fact sheet, business transient, features/benefits statement, and inter-departmental relationships. The document offers insights into the strategies and practices for attracting more customers and increasing sales.

SALES AND REVENUE MANAGEMENT

Table of Contents
PART A – Hotel Fact Sheet.......................................................................................................3
Part B- Business Transient.........................................................................................................4
Objective................................................................................................................................4
Sales Funnel...........................................................................................................................4
Rationale Explanations...........................................................................................................4
Part C- Features/ Benefits Statement.........................................................................................4
Features/ Benefit Statement...................................................................................................4
Part D- Reflective.......................................................................................................................4
Inter-departmental Relationships...........................................................................................4
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PART A – Hotel Fact Sheet
1. Chain or brand affiliation: Group Germain Hotels is a chain of family run businesses.
2. Hotel Name: Hotel Le Germain Maple Leaf Square is the hotel taken into account.
3. Location, address : 75 Bremner Blvd, Toronto, ON M5J 0A1, Canada
4. Phone number/ fax number: [phone]
5. Website etc. listing : https://www.legermainhotels.com
6. A general description of the property (Summarize in your own words): Le Germain is
a part of the chain of hotels by in the Maple Leaf Square complex.
7. Booking policies: Booking policies of the hotel includes—no reservation fees, no
added administrative charges, guaranteed privacy and 24*7support system.
8. Food service available, including hours of operation, seating capacities, and menus;
(Paste exact website link): https://www.legermainhotels.com/en/torontomls/services/
9. Audiovisual equipment available; (Yes or No) and what to they offer (Paste exact
website link) – https://www.legermainhotels.com/en/torontomls/concierge
10. Recreational facilities: Their recreational events include: We the North, Museum of
Illusions, Come from Away, Toronto Maple Leafs, Impressionism in the Age of
Industry Exhibit at Ago, etc.
11. Information about transportation and area attractions:
12. The Moovit application has made it easier to locate the restaurant from any part of the
world. Other transportation modes like subway, bus, train or streetcar can also locate
the area, which attracts tourists from all over the world.
13. Number of guestrooms (and room types) (you can input a grid or just list!)
14. The hotel provides a perfect blend of elegance and comfort, along with
complementary services like free Wi-Fi, continental breakfast, room services and
more.
15. Number of restaurants, meeting and banquet space information (sizes and names of
rooms): Calgary, Toronto Maple Leaf Square, Toronto Mercer, Ottawa, Montreal,
Quebec and Charlevoix.
16. Who is the General Manager?
Nicolas Lazarou
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Part B- Business Transient
Objective
A proper business transient would only be achieved when the perceived values or benefits of
the service provided affect the consumers directly, in order to sell their potential benefits to
target con summers. Sales managers need to take up relevant steps to identify their benefits
and sell them accordingly. Here listed are 4 steps for commercialising achieved benefits.
Sales Funnel
With the objective of identifying beneficial features of the Hotel and commercializing them
to attract more customers, the following features can be categorized:
1. Elegant and authentic hotel services like restaurant, high-speed data, room service,
breakfast, bar, lounge and banquet room make the hotel self-sufficient. The fact that a
wide array of services is provided with utmost care and patience is remarkable in the
hotel industry and must be utilised to attract more customers.
2. Regular training and amendments in the behaviour of the employees improve their
executive functions and can help in setting up close impersonal relationships with the
consumers.
3. Inter-departmental communication and harmony amongst the various processes of the
organization is a great value that needs to be practiced in order to sell the benefits of
the action.
4. Being a part of a chain group of organizations, it is important to maintain clear and
transparent communication, at each and every level. A smooth organizational
structure brings about the aesthetics of a hotel and needs to be utilized for attracting
potential customers.
Rationale Explanations
1. Located in an elite environment, the hotel requires hi-tech services that would
conserve time and energy. Using modern applications and elements would help in
improving the Company’s service-providing.
2. Regular training of experienced as well as new employees would help the
organization strengthen its culture.
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3. Inter-departmental communication plays a big role in improving the organization’s
practices and performances. With multiple functioning bodies working together, inter
and intra communicational harmonies is very important.
4. Cleanliness is elementary factor determining an organization’s success. Transparent
communication and efficient efforts to clean the environment is crucial for the
survival of the organization’s customers.
Part C- Features/ Benefits Statement
In order to run successfully, the management needs to make sure that the value perceived by
the customers from the services provided by the hotel, are optimally utilized to create tangent
benefits. The following features reflected by the hotel identifies why consumers would prefer
it over the other competitors.
Features/ Benefit Statement
1. Penalty free cancellation of booking of hotel rooms as late as 4pm
2. Transparency amongst the various functional units of the organization is one of the
strongest factors that set the Company apart from the other existing competitors.
Smooth organizational processes reduce ambiguity, chaos and create a suitable
environment for the customers.
3. Location of the Hotel is in a busy and elite environment, thereby creating demands for
the elite class, office goers, young generation as well as families. Situated in an elite
market place, the Hotel manages to target its potential customers and is able to
provide for their specific needs and expectations.
4. Affordability is another major issue when it comes to benefits and sustainability. In
order to make the products affordable for the users, the hotel needs to reduce its
capital investments and expenditures as much as possible. Along with that, the
management needs to scrutinise every operational processes to identify extra
expenditures and remove them so as to make the products and services cheaper.
5. 24hrs laundry facility is available for customers with additional charges levied.
6. Environmental sustainability is another major issue that needs to be dealt carefully.
Due to the regular operational processes of the hotel a significant amount of harm is
inflicted on the external environment, like pollution, soil erosion, global warming and
deforestation. In order to survive the future the Company needs to take care of its
external environment.
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7. The booking directs is one of the best option provided by the hotel. The hotel provide
no set checkout time
8. Indoor valet parking for 24 hrs is another feature different from the competitors
9. Unique yoga program named as Nama-Stay is the most unique refreshment offered by
the hotel management
Part D- Reflective
I think harmony plays a vital role amongst the various operational units of the hotel. It is
mandatory to work in coherence with the organization’s other units, for successful execution
of aims and objectives. Especially in accordance to the organization’s sales management, it is
absolutely necessary to maintain good professional relationships amongst the organization, in
order to increase their sale further and add more value to it.
Inter-departmental Relationships
The inter-departmental relationships of the organization, refers to the relationship shared by
the different operational levels within the organization. I strongly agree with the fact that
improving interdepartmental relationships have a significant effect on the sales of the
organization. As the transparency and coherence increases amongst the various operational
units, wastage of capital and energy decreases significantly. With less wastage of time, more
products and services can be offered with the same amount of resources. It is a concept of
lean theories, which focus on cutting off extra expenditures in order to improve the quality of
finished product.
The various departments of this hotel include kitchen, reception, housekeeping, sales, waiting
staff and more. These departments should be well-connected with each other in order as they
are all striving towards one same goal, satisfaction of the consumers. The reception should
work hand-in-hand with housekeeping department so as to have a fair idea about the
proceedings like how many rooms are empty, how many rooms need cleaning, future
bookings, etc. On the other hand, the waiters work as a medium between the kitchen and the
direct users. The waiters hold a lot of responsibility in maintaining good behaviour with the
consumers, and also work as a link between the kitchen and the consumers.
Therefore, it can be concluded that every organization has their aims and objectives. The
successful execution of management processes can take place only when all the departments
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of the organization are involved together and working with each other, towards the same
goal.
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References
https://www.legermainhotels.com/en/torontomls/services/
https://www.legermainhotels.com/en/torontomls/concierge
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