Analysis of a Sales Call: Jaipur Rugs and ITC Hotels Partnership

This report analyzes a sales call between Jaipur Rugs, a handmade carpet manufacturer, and ITC Hotels, a leading hotel chain in India. The report details Jaipur Rugs' business model, which focuses on providing high-quality, handcrafted carpets, and its expansion into the hospitality sector, specifically targeting five-star hotels. It highlights the company's customization services and commitment to incorporating cultural elements in its designs. The report also profiles ITC Hotels, emphasizing its extensive network of hotels across India, its focus on green initiatives, and its integration of local culture into its interiors. The analysis explores the potential for collaboration between the two companies, considering Jaipur Rugs' ability to provide customized carpets that align with ITC Hotels' design aesthetics and commitment to quality, while also examining ITC Hotels' need for high-quality, aesthetically pleasing carpets for its various properties. The report concludes by suggesting a partnership that would benefit both companies, leveraging Jaipur Rugs' expertise in carpet manufacturing and ITC Hotels' established presence in the hospitality sector.

Sales Call Summary
Sheet
Group members:
Name Email
Company
Jaipur Rugs Inc is an Indian based carpet manufacturing company from Jaipur, Rajasthan. The specialty
about their carpet is that those are all handmade and those rule the western market. The company was
established in the year 1978. The company is working on several social activities. The carpets are
famous in more than 40 countries and they maintain high-quality materials along with best artist in
weaving the carpet. The business of Jaipur Rugs spread in North America in 1999. Jaipur rugs keep on
increasing the number of wavers from the rural villages of Rajasthan and Gujrat. The company never
stops in spreading their business like nothing within 2006 Jaipur Rugs has established in almost 10
states in India. On the same year, Jaipur Rugs received its first International prestigious award
“America’s Magnificent Carpet Award”. Jaipur Rugs got a huge media appreciation while they were
spreading their business and updating different design system which gave a huge boost in the
production of the company. In 2013, Jaipur Rugs was featured in the cover page of one of the most
esteemed magazines, Outlook Business. In 2016, the company won the “German Design Award Special
2016” and the next year they won “EDIDA 2017 Flooring”.
Product/Service
Jaipur Rugs is offering an attractive service that is Customize Handmade Carpet. The company is very
much famous for its International quality materials. The company aims to make an impact on the
hospitality sector. The five-star hotel often needs carpet which will suit the ambiance and the look of
the room. The company will produce such customize carpets which will be made keeping the standard
and the quality of the hotel as well as keeping a gorgeous look and must have a cultural essence in the
carpet. The company will give all the carpets required in an entire five-star hotel which will all be of
International standard.
Buyer firm
ITC Limited group of Companies owns the ITC Hotels which is considered as the 3 rd largest hotel
chain in India. ITC has more than 100 hotels. ITC has hotels in more than 70 locations across India. It
has been awarded several times for best employers in Asia. ITC group stared their hotel business
from 1975. ITC Hotels have come up with a very unique concept of green hotel. The hotels have
been awarded LEED (Leadership in Energy and Environmental Design) Platinum certified. The other
specialty of ITC hotels is that they try to incorporate the local culture in their interior to provide the
best stay to their foreign guest. All the hotels of ITC are located in the busiest part of the city or else
in the most scenic beauty of the area or it may also be in any heritage fort. There are several other
brands that’s functioned under the ITC groups. ITC hotels represent branded accommodation. They
are the fastest developing hospitality group in this field. ITC hotels had received several prestigious
prizes from the foundation. Few notable prizes which were recently won are ‘Bukhara Award for
Best Theme Resturant 2018’, ‘Dum Pukht Award for Best Resturant Service 2018’ and ‘Avartana
Award for Best South Indian Resturant 2018’.