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Sales Development and Merchandising Assignment (Solved)

   

Added on  2020-10-05

13 Pages3983 Words188 Views
Sales Development andMerchandising

Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................11.1 Key components of product..................................................................................................11.2 Range of contribution to sales and profit..............................................................................11.3 Market segmentation.............................................................................................................2LO 2.................................................................................................................................................22.1 Factors affecting the buyer behavior.....................................................................................22.2 Appropriate advertising media..............................................................................................32.3 Role of external merchandising............................................................................................33.1 Design and layout may affect consumer...............................................................................4LO 3.................................................................................................................................................43.2 Evaluate external merchandising..........................................................................................43.3 Promotional activities............................................................................................................4LO 4.................................................................................................................................................54.1 Evaluate personal selling techniques....................................................................................54.2 Influenced the organizational designs...................................................................................54.3 Key principles.......................................................................................................................5CONCLUSION................................................................................................................................6REFERENCES ...............................................................................................................................7

INTRODUCTIONThis report depends on significance of offers improvement and promoting strategies inbusiness and administrations activity level. This report will be focus on merchandising, whichrefers to the variety of products available for sale and display of those products in such a waythat it stimulates interest and entices customers to make a purchase. It gives careful considerationto friendliness and providing food, hairdressing and magnificence treatment, games andrecreation, and travel and tourism parts. This report depends on HILTON inn Hotel, whichdepends on United Kingdom. This is help to understand the concept of internal and externalmerchandising to improve level of turnover of organisation. Moreover, report will coverpotential activity to improve market condition. Further, it will cover marketing activity likedesigning effective operational process and quality of services in market share.LO 1 &LO 2Covered in PPTLO 33.2 Evaluate internal merchandising materialsInternal merchandising refers to creating revenue opportunities for filling more rooms, usingup-selling maximising profits and boosting incomes. This will help for increasing profitabilityand productivity in marketplace (Hopkins and Hopkins 2017). Internal merchandising is focusedon attraction of guest like accommodation, facilities and services. There is various type ofinternal merchandising which needs to be compelled in Hilton inn hotel to increase profits andmeet consumer needs. The material of internal merchandising comprises lobby posters,electronic marquees and guest service directories.The hotel has specialised internal merchandising materials like visual equipment’s, faxmachines, printings services, video phone, messaging, printer, photocopying machine,etc. The internal merchandising material of hotel Hilton inn is based on delivering qualityand luxurious living experience to its guest. Advancement in internal merchandising isbased on specialising services according needs of visitors.Luxurious convenience material of internal merchandise of hotel Hilton inn compriseautomated teller, electronic signage, luggage hold, safe deposit box, poll, spa, gym,accessible guest rooms, business centres, registration desk, digital alarm clock,emergency call button, lowered ramp, ramp entrance, chair table risers, etc. These are1

additional premium materialistic requirement of guests which are incorporated by Hiltonhotel to accomplish consumer satisfaction. Electronic sales materials/ aid:Hilton inn hotel make of use of material like booklet andbrochure to gain attention of visitors. It is a substantial which is used business to increasesales and create awareness. This organization is mainly used the electronic medium topromote their service in marketplace. There are various type of tools and platformsavailable in global world such as social media marketing by using smartphones etc. Thisis the most common electronic sales materials that help for targeting the potentialconsumers. Hilton hotel is used this medium by using smartphones, tablet, laptops toconnect with the people. Advantages-1.Electronic sales material in Hotel Hilton inn helps the firm in managing record ofbusiness transactions. 2.Luxurious convenience material of internal merchandising helps the hotel in meetingcustomer expectations which supports increase in sales.Disadvantages-1.Require internet access2.Management of internal merchandising material in hotel requires staff which impacts costeffectiveness of business as the firm is responsible for increasing payroll.2

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