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(solved) Sales Development Strategies Assignment

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Added on  2020-01-07

(solved) Sales Development Strategies Assignment

   Added on 2020-01-07

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SALES DEVELOPMENT
(solved) Sales Development Strategies Assignment_1
TABLE OF CONTENTSINTRODUCTION .........................................................................................................................3TASK 1 ...........................................................................................................................................31.1 & 1.2 Key components of the product and how the product mix contributes to sales andprofit.............................................................................................................................................31.3 Contribution of Market segment in maximizing the sales of Hotel ......................................5TASK 2............................................................................................................................................62.1 Factors affecting buyer behaviour.........................................................................................62.2 Ways of Advertising and its effectiveness.............................................................................82.3 Evaluating the use of external merchandising to maximize customer volumes....................8TASK 3............................................................................................................................................93.1 Influence of Design and Layout on Customer Spending.......................................................93.2 Effectiveness of Internal Merchandising Materials ............................................................113.3 Promotional Activities for Different Scenarios...................................................................13TASK 4..........................................................................................................................................134.1 Evaluation of personal selling techniques............................................................................134.2 Influence of operational design and sales revenue..............................................................144.3 Key principles that should be included in a sales training programme...............................15CONCLUSION .............................................................................................................................15REFERENCES .............................................................................................................................17
(solved) Sales Development Strategies Assignment_2
INTRODUCTION Within this increasing competitive advantage it is becoming essential for companies to developtheir business plan on the basis of changing strategies. In this regard, organizations nowadays areincorporating several strategies through which they can easily attain higher competitiveadvantage. For the same, a sale is one of the most important sections which help company inincreasing their profit margin. It is the only source for them to generate higher revenues (Shipleyand Kleiner, 2005). Moreover, sales development is becoming most important concepts throughwhich companies can get more sales and increase their market share. In order to complete this research, Jumeirah Group hotel is taken into consideration. It isa Dubai-based international luxury hotel chain and they have won numerous travel and tourismawards. This hotel regarded as one of the most luxurious and innovative in the world. The mainaim of this hotel is to become a hospitality industry leader by establishing a world class portfolioof luxury services. Within this respect, the present study is prepared which gives appropriateinformation for Jumeirah to develop their sales effectively. In order to manage their rivalry andenhance higher competitive advantage they require boosting sales. Further, this hotel chain isframing various strategies with respect to their marketing, financial management as well as salesdevelopment. By developing this, they are able to provide high quality services to all theircustomers and easily enhance their customer base (Oliva, 2006). In this respect, this study givesappropriate information about the range of contributions to sales and profit of elements in theproduct mix as well as role of external merchandising in maximising customer volumes. TASK 1 1.1 & 1.2 Key components of the product and how the product mix contributes to sales and profitMaking product compatible with competitor’s product category and providing it tocustomers through enhanced satisfaction is becoming major concerns these days. JumeirahGroup is highly responsible for maintaining its brand image by attaining higher satisfaction levelof customers. It is one of the largest chains of hotels and provides quality services to all its guestsrelated to hospitality such as accommodation, lodging, food and beverages etc. Within the samerespect, hotel needs to develop a USP for its each product (Lyus, Rogers and Simms, 2008).There are basically 4 component of every product such as:
(solved) Sales Development Strategies Assignment_3
Core product: It is considered as a most important element under which company canattract more number of customers in a single time. Jumeirah Group provides different services totheir customers such as accommodation, lodging, food and beverages etc. Here, in this regardhotel provides them wide range of services within their restaurant areas, spa, meetings room etc.Their luxury service at top of its every branch is its USP. They greet their guests with fullauthenticity and also treat couples who hold their wedding at any of the group’s Europeanproperties to the ultimate wedding gift. Further, complimentary honeymoon stay also offers tothem (Bush, 2003). These are some special qualities and their core products which helps them inattracting more number of guests. In order to enhance their sales, keeping guests happy andproviding them quality services with full discount is highly essential. Facilitating product: This element is all about providing assistance to core product. It isthe only way through which utility of product can be increased and customers can easily enjoythe services of company. In this regard, it can be stated that Jumeirah Group offers customizedproducts as well as discount services to their customers. It is the most effective way to meet outthe needs and requirements of all their customers. By providing them high quality spa services aswell as attractive food and beverage options they are able to keep their guests happy and satisfied(Grimson and Pyke, 2007). These are some assistant services through which they easily assist thecore product of hotel and helps in enhancing the sales as well. Supporting product: In this element products are being offered by hotel on a complementarybasis. Here, Jumeirah Group provides different services on a complementary basis such as theypleasure couples with full legitimacy that hold their wedding at any of the group’s Europeanproperties. Further, complimentary honeymoon stay also offers to newly wedding couples. It isconsidered as a most supporting product which helps in attracting majority of customers(McClaren, 2004). Through this, they can make their guests satisfied and also provide somecomplimentary services on their accommodation as well. Augmented Product: These are the special services which can be provided to customers suchas Jumeirah Group provides special service to their guests where they can book their upcomingvisiting place from the main premises of hotel. Free internet and wi-fi facility is being providedto customers as well.
(solved) Sales Development Strategies Assignment_4

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