Sales Forecasting And Budgeting
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About This Document
This article discusses the impact of sales forecasting on organisational planning, factors affecting sales trends, quantitative and qualitative techniques of sales forecasting, significance of monitoring actual sales figure against forecast sales, and budgeting methods. It also evaluates the applicability and usefulness of short, medium, and long-term sales forecasts, and the methods used by companies to measure and monitor actual sales against forecasted sales.