Boosting Sales Through Outstanding Customer Services

The assignment content discusses the sales team's roles and responsibilities, task allocation, delegation, accountability, alignment, and consistency. The key tasks are divided into different levels of sales representatives, including sales development representatives, executives, and customer representatives. The manager delegates tasks based on expertise and experience and motivates team members through feedback, recognition, and reward systems. Accountability is demonstrated by focusing on feedback, dealing with challenges, and setting future goals. Consistency in strategy is maintained by aligning resources with the organization's vision and objectives.

Running Head: Sales Management 1
Task 3

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Contents
Allocating task, creating accountability and maintaining alignment...............................................3
Identify, allocate and monitor key tasks......................................................................................3
Identify the key tasks................................................................................................................3
Allocate work...........................................................................................................................4
Delegate tasks and Provide recognition...................................................................................5
Demonstrate and create accountability........................................................................................6
Demonstrate accountability......................................................................................................6
Creating accountability.............................................................................................................6
Maintain alignment and consistency............................................................................................6
Alignment of organization’s resources.....................................................................................7
Consistency in strategy.............................................................................................................7
Demonstrate congruency..........................................................................................................7
References........................................................................................................................................9

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Allocating task, creating accountability and maintaining alignment
In order to achieve the sales objectives, sales manager will allocated key tasks, roles and
responsibilities to the team members. By allocating the tasks effectively, members will
understand their worth in the business operations and put their best efforts to achieve the sales
goals and objectives. Assigning the tasks to team members is the key responsibility of the
managers. Effective allocation in the management is what makes the team function in the proper
manner. Allocation the tasks is basically transferring the authority to make the decisions and
complete the set goals and objectives (Altschuler, 2018). The process of allocating the task is
discussed below:
Identify, allocate and monitor key tasks
Task allocation is considered as the important activity in the sales process. For achieving
the sales target effectively, it is very important to allocate the tasks and roles to the team
members. There are various steps by which sales manager will be able to identify and allocate
the tasks to the team members based on their expertise.
Identify the key tasks
In order to allocate the tasks to the sales team, it is important to identify key roles by the
sales manager. There are various activities that must be fulfilled while achieving the sales
targets. Sales manager will define the roles and assign the responsibilities to achieve the sales
performance. For instance, key tasks in the sales process are market segments, working
customers to provide what they want, create solutions, greeting customers, responding questions,
and improving relationships with customers and merchandisers. All these tasks are important to
achieve the sales objectives within the company. Sales manager will identify the essential tasks
and allocate them according to the expertise. Identified key tasks for the sales team are as
follows:
Concerting sales – Key role of sales team members is to make effective sales of the products.
Sales team members need to do this efficiently and as inexpensively as possible. The sales team
members will also be concerned with improving the conversion rate. The conversion rate is
basically the percentage of customer who completes the sales. So, the key role of the sales team

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is to enhance the conversion rate. Better conversion means the business is spending less and
gaining higher profit (Markgraf, 2018).
Customer retention- Next, sales team will be responsible for retaining the customers so that the
sales can be improved and sales objectives can be achieved effectively. This is an important task
for sales team as if there are high numbers of customers then sales will automatically increase. It
is important to attract new customers and retain the existing customers for increasing the sales. If
the customers are satisfied with the products then they will buy that particular product again and
again. This will enhance the sales of that particular product and sales team will be able to achieve
the sales objectives. Retaining the customers will always keep them happy. So, key role of sales
team will be developing strong and valuable relationship with the customers. Sales team will be
responsible to follow up with the customers and make sure that they are happy with the products
offered by the company. Key task of the sales team is to make sure that consumer will buy the
products from the company (Levinson, 2018).
Delivering presentation and proposals- One more key task of the sale team will be delivering
presentation and proposal to attract the consumers. For instance, on the demand of the
consumers, sales department will demonstrate or present wide range of products that suit the
requirements and needs of that consumer. Along with this, team members will also demonstrate a
proposal for the sales growth. The sales targets can be achieved by focusing on long-term
customers.
Sales growth- One of the most crucial tasks of sales team is to enhance the sales of the company
as the sales team is one of the most important team for the business. By the relationship-building
and keeping the customers happy, sales of the particular product can be improved. Satisfied
customers are willing to give positive reviews for the product and company. That is the reason;
sales team can be helpful in growing the sales of particular products. By the outstanding
customer services, customers become loyal and purchase the product again and again (Barton,
2017).
Allocate work
After identifying key tasks, roles and responsibilities, task will be allocated to the
members in the team. Tasks will be given based on the expertise and experience of the team

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members. There are various responsibilities in the sales team. So, sales team members will have
multiple roles with their unique fractions.
Sales development representatives- Members of sales representatives will be responsible for
initial level of sales process i.e. researching, recognizing and contacting leads. This person will
be accountable for making first contact with the potential consumers. Once the customers have
been identified as the potential customers then the sales representative will pass them to the
higher level sales representatives.
Executive- The executive in sales team member will be responsible for bring new business and
making sales i.e. acting as the role of sales person in the team. The person will be accountable
for attracting the potential customers for the particular product and services. Executive will
create presentations, give demonstration, write the proposals, identify any hazard in the purchase
process, negotiate the terms with the consumers and make the sales (Edmunds, 2018).
Sales specialist- The person will have in-depth knowledge of the product and the company. In
the sales team, sales executive will handle the complicated issues or critical questions of the
customers related to products and services. The sales specialist will also be responsible for doing
product demonstration and client proposal. In the sales team, this specialist will take complex
sales and advanced challenges that will come up for the rest of the team.
Customer representatives- The customer representative will be responsible for renewing the
sales and following up with the customers who have already make purchases with the company.
This will be an important role for the customer retention that will ensure the sales growth in the
business. Customer representative will be responsible for keeping the customers happy.
Delegate tasks and Provide recognition
After identifying and allocating the task, next step of the sales manager will be delegating
the tasks and motivating the members to achieve the sales goals and objectives. There are many
ways by which manager will motivate the team members to achieve the set goals and objectives.
Some of the ways to motivate and provide recognition to the team members are as follows:
 Manager will encourage team work by the conversation, feedback, recognition and
reward systems and much more. This will be helpful for the team members to express
their ideas and view points to achieve the sales targets.

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 Manager will be committed to team success and help team members in growing with
their roles and responsibilities. This will be done by conversation, coaching, and conflict
resolution. Doing this manager will able to make team members committed towards their
work.
 Manager will create team vision and connect them with their objectives. This will be
successful by supporting and encouraging team members and creating positive attitudes
(Golemanova, 2016).
Demonstrate and create accountability
Demonstrate accountability
There are some ways by which manager will demonstrate accountability for the tasks and
responsibilities-
 Focus on the feedback and make improvement according to the positive and negative
feedbacks,
 Deal with the challenges and encourage the team to achieve the sales objectives with
minimizing the impact of issues,
 Keep focus on the sales objectives and hold the accountable in the team by setting the
future goals (Rusche, 2018)
Creating accountability
The ways of creating accountability is as follows:
 Create the culture of obligation, mutual responsibility and accountability by building trust
among team members,
 Set clear expectations for the goals for team members so that they can achieve them with
accountability,
 Encourage the team members to take initiatives and willing to take responsibility of
success and failure,
 Focus on the growth and goal achievements and provide ongoing feedbacks to the team
members (Ledet, 2017)

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Maintain alignment and consistency
In order to meet the vision and goals of the organization, it is important to maintain
alignment and consistency with the resources. It is crucial to make team members understand
about the visions and goals of the organization so that they can give their best they need to be
aware how objectives are fit into overall organizational framework.
Alignment of organization’s resources
For aligning the organizational resources with the goals and visions, the ways are as
follows:
 Manager will identify the strategic capabilities for achieving the sales objectives to
aligning the resources and make differentiation. For instance, the company has capability
of effective customer services then it will gain positive reviews from the new customers.
 Manager will use the strategic capability to differentiate the organization in the industry
so that unique position can be achieved in the market.
 Manager will look the future capabilities to align with the visions and objectives.
Analyzing the work and related this with the strategy will also be helpful in this manner
(Deshler, 2017).
Consistency in strategy
Consistency in the strategy, resource allocation and structure will be revealed by the
execution of work in the sales department and systems to meet the standards. By setting short-
term and long-term goals and consistent activities, consistency in strategy will be shown.
Demonstrate congruency
For demonstrating congruency between words and actions, manager will gain trust and
respect of people with whom with he is related. There are some effective ways for doing this-
 Involve others in decisions, reveal an open and accepting attitude and show new ideas,
 Willing to negotiate and compromise and mediator between other, who have different
viewpoints,
 Speak confidently and with authority and provide evidence when giving opinion,
 Being authentic while showing congruency between words and actions,
 Accept responsibility, mistakes, downfalls and disadvantages,
 Being approachable and available as a resource

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References
Ledet, J. (2017). 5 Steps to Create Accountability on Your Team. Retrieved from
https://www.ledetmanagement.com/accountability/
Rusche, B. (2018). How to make accountability a core part of your culture. Retrieved from
https://soapboxhq.com/blog/management-skills/create-culture-accountability-workplace
Deshler, R. (2017). 4 Strategies to align capabilities, resources, and goals. Retrieved from
https://blog.hrps.org/blogpost/4-Strategies-to-Align-Capabilities-Resources-and-Goals
Edmunds, S. (2018). The Responsibility of a Sales & Marketing Division. Retrieved from
https://smallbusiness.chron.com/responsibility-sales-marketing-division-70451.html
Levinson, C. (2018). What Are the Duties of a Sales Department. Retrieved from
https://bizfluent.com/list-6594800-duties-sales-department-.html
Markgraf, B. (2018). The Roles and Responsibilities of a Sales and Marketing Team. Retrieved
from https://smallbusiness.chron.com/roles-responsibilities-sales-marketing-team-
65580.html
Altschuler, M. (2018). Everything You Need To Know About Building & Scaling Your Sales
Process. Retrieved from https://www.saleshacker.com/sales-process/
Golemanova, R. (2016). Four Effective Methods and One Real-World Example of How to
Delegate Better. Retrieved from https://blog.hubstaff.com/delegate-tasks/
Barton, S. (2017). How To Successfully Allocate Work To Your Team. Retrieved from
https://projss.co.uk/2017/01/how-to-successfully-allocate-work-to-your-team/