Sales Management in Hospitality Industry

Sales management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
TASK 1............................................................................................................................................1
P1) Explain the key principles as sales in relation to sales planning, methods of selling and
sales reporting.............................................................................................................................1
M1) Evaluation of principles of sales management that varies in response to consumer and
business buying behaviour..........................................................................................................3
TASK 2............................................................................................................................................3
P2) evaluate benefits of sales structures and how they are organised.........................................3
P3) Examine the importance of sales oriented staff in hospitality industry................................4
P4) Asses the use of different sales distribution channel............................................................5
M2) Critically evaluate the implementation of different types of sales structure.......................6
TASK 3............................................................................................................................................7
P5) analysis of key principles and techniques for successful selling and contribution in
building guest relationship..........................................................................................................7
M3) Critically evaluate the application of successful selling principle and techniques.............9
TASK 4............................................................................................................................................9
P6) importance of developing sales strategies for highest profitability......................................9
M4) Evaluate how core financial principles and successful portfolio management lead to high
profitability................................................................................................................................10
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Sale management has been considered as the effective procedure in order to developing
and coordinating sales operations while executing sales techniques through company is able to
achieve its sales target. This has been perform in organisation of any size in order to boosting
sales performance so that constant growth and success can be induced with the optimum
utilisation of this company and its staff is able to undertake better understanding of results,
predict future performance and formulate strategies for the better controlling. Sale management
is undertaken as one of the segment of marketing mix as this is associated with the product
merchandise, sales promotions activities, distribution and controlling of sales personnel in order
top attained sales objective in systematic manner (Rapp and Beeler, 2021). It is one of the
crucial function of business that is important for the success and longer sustainability at market
place. It is the constant procedure and a systematic approach hat has been focusing on building
and maintaining customers relation so that sales will be induced inn effective manner. The
significant long term goals is consist of the wide range that tend to encouraged sales volume and
provides support in growth and higher profitability. This report is based on The Ledbury which is
a small hospitality business restaurant in London and it is specialise in selling chef Brett
Graham's innovative cooking which has been paired with fine wines in effective and modern
setting ambience. Below report is consist of analysis and understanding of sales management,
importance of sales structure along with sales oriented staff. Moreover it includes evaluation of
sales principles in successfull selling and understanding of finance of selling.
MAIN BODY
TASK 1
P1) Explain the key principles as sales in relation to sales planning, methods of selling and sales
reporting.
Sales management is describe as the procedure that is concern with execution of
technology and prominent usage of sales method so that so that sales in company can be
managed in effective manner (Vieira and Claro, 2021). This is important for the company and
for its smooth functioning at market place as it provide support in to improve net sales with help
of better products and services through which higher profit and income get accomplished. Sales
management is essential for the Ledbury restaurant as to get access and enhance competition
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