This document explores the main principles of sales management in relation to the significance of sales planning, techniques of selling, and sales reporting in the hospitality industry. It discusses the advantages of sales structure and how they are organized using specific examples from the hospitality industry. It also defines the significance of having sales-oriented staff within the hospitality sector and assesses the use of different sales distribution channels. Additionally, it determines the key principles and methods for successful selling and how they contribute to building and managing customer relationships in application to specific organizational examples. Finally, it explains the importance of developing sales strategies that yield the highest profitability and incorporating account management within sales structures.
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