Sales Management in Tourism Sector

Sales management in
tourism sector

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Detailed examination of the key principles of sales management with respect to the
methods of selling, sales reporting, and importance of sales planning.......................................1
TASK 2............................................................................................................................................2
P2. Examination of the benefits of the structure of sales and its usage in the organisation using
suitable examples.........................................................................................................................2
P3. Detailed identification of the concept of selling through offers and its benefits in the long
run................................................................................................................................................3
TASK 3............................................................................................................................................3
P4. Detailed analysis and evaluation of the techniques and key principles of successful selling
and its contribution in building and managing customer relationship while using appropriate
examples......................................................................................................................................3
TASK 4............................................................................................................................................5
P5. Explaining and examining the importance of formulating appropriate strategies that are
related with sales so that it can help the firm to grow in the market...........................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Management of sales is one of the most important as well as crucial aspect for each business
firm that is operational in the market irrespective of the industry in which it is operational since it
helps in evaluating various aspects which can prove beneficial in increasing the volume of sales
and that too within a limited time frame (Angel, Menéndez-Plans and Orgaz-Guerrero, 2018).
Tourism sector is a sector that has a lot of scope in it as it is one of the biggest contributor in the
economy of a country as well as for a firm that is working in that market. TUI UK is a company
which is operating in the sector of tour and tourism since a long time period and thus has
captured a larger share in the market due to this and is geographically located in the UK. In this
report there is a detailed evaluation of the key principles that are related with management of
sales, methods of selling and sales reporting, and importance of sales planning. Apart from this
the report also includes analysis of sales structure in detain and its importance in the long term
scenario. Further the report also covers examination of techniques that are used for successful
selling, their contribution to build and manage customer relationship, and importance of
developing sales strategies so that it can add value to the firm in the long run.
TASK 1
P1. Detailed examination of the key principles of sales management with respect to the methods
of selling, sales reporting, and importance of sales planning
Management of sales and that too in a tourism company such as TUI UK is very essential as
it acts as a tool of marketing mix which helps in increasing and improving the level of sales and
profitability so that the company can sustain in the market for a longer time period.
Significance of sales planning– Sales planning is very important as it helps the above
mentioned company that is TUI UK to foresee the upcoming trends in the tourism sector so that
it can be well prepared for all the upcoming situations and that too in an effective and efficient
manner. Different significance of sales planning with context to TUI UK are given below-
 Targeting customers– Sales planning helps the company to target the prospective
customers so that all the resources can be utilised in a single direction that is to fulfil the
requirements of the buyers (Arffman, 2020).
 Enhancing sale and profitability– While catering the needs of the customers in an
impactful manner the organisation tends to increase its level of profitability by