This report discusses the key principles and techniques for successful selling in sales management. It explains the importance of sales planning, methods of marketing, and sale coverage. It explores the advantages of sales structure and their set up in the organization. It also analyzes the key principles and techniques for successful selling and how they contribute to building and managing customer relationships. Additionally, it provides insights into developing sales strategies that yield highest profitability and incorporating account management within sales structures. The report is based on the case study of Vodafone, a leading telecommunication company.