Sales Management for Marshall Cavendish Education Products in India

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Added on 2023-05-29

About This Document

This presentation discusses the education system in India and the sales management strategy for Marshall Cavendish Education Products. It covers the primary and secondary education system, Porter's Five Forces analysis, competitor analysis, and the channel sales strategy. The presentation also includes a timeline for launching the brand in India.

Sales Management for Marshall Cavendish Education Products in India

Added on 2023-05-29

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SALES MANAGEMENT
MARSHALL CAVENDISH EDUCATION PRODUCTS

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COMPANY OVERVIEW
 Company name- Marshall Cavendish Education.
 The founder of the company is Patrick Cavendish and
Norman Marshall
 It is Founded in the year- 1968 in United Kingdom
 It is Headquartered in Singapore
 It is a holistic solutions provider

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PRODUCTS AND SERVICES

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BACKGROUND OF INDIA AND ITS EDUCATION SYSTEM
 India is a developing country
 It is a 5000 years old civilisation
 There are bout 325 languages spoken in India
 The population as per 2016 is about 1,324,171,354
 The total GDP (PPP) is 10.401 trillion dollars
 The total nominal GDP is 2.690 trillion dollars
 The educational structure in India is common.
 They follow 10+2+4 system all over the country
 It is similar to UK and USA

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