Sales Management: Principles, Techniques, and Impact on Customer Relationships

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Added on 2022/11/29

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This document discusses the key principles and techniques of sales management, focusing on sales planning, selling methods, and reporting. It explores the benefits of sales structure and how it is organized, using British Airways as a case study. The document also highlights the importance of successful selling in building and managing customer relationships, as well as the development of sales strategies for maximum profitability.

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Sales Management: Principles, Techniques, and Impact on Customer Relationships

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