Principles and Techniques of Successful Selling

Sales Management

EXECUTIVE SUMMARY
The report discuss about the principles and techniques used by marks and Spencer
company in successful selling, some of these principles and technique includes, Sales
prospecting techniques, Introduce unconsidered needs and so on. All these principles and
techniques help the organization in building up the relationship with their customers also. The
report also includes different sales structure followed by the company, some of them includes,
line sales structure, line and staff sales structure, functional sales structure, committee sales
structure and etc.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
PRINCIPLES AND TECHNIQUES...............................................................................................4
SELLING THROUGH OTHERS....................................................................................................6
SALES STRUCTURE.....................................................................................................................6
CONCLUSION................................................................................................................................8
REFERNCES...................................................................................................................................9