Sales Management: Principles, Structures, and Strategies
VerifiedAI Summary
This guide provides a comprehensive overview of sales management, including principles, structures, and strategies. It explores the importance of 'selling through others' and evaluates the relative merits of different sales structures. The guide also discusses the ethical behavior expected from a sales manager and provides real examples of sales channels. Additionally, it highlights the UK and EU legislations that help organize the Argos sales department.