Sales Management: Principles, Scope, and Strategies at Argos

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Added on 2022/12/14

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This document provides an in-depth analysis of sales management, focusing on the principles, scope, and strategies at Argos. It discusses the role of salesperson, stages of customer buying behavior, and differences in B2C and B2B sales process. The document also highlights the importance of developing sales strategies for profitability and incorporating account management within the sales structure.

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Sales Management: Principles, Scope, and Strategies at Argos

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