Sales Management: Principles, Structure, and Selling Through Others

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Added on 2022/11/25

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AI Summary

This document discusses the principles of sales management, advantages of sales structure, and benefits of selling through others. It focuses on Skoda, an automobile manufacturer, and how they use these strategies to enhance sales and gain a competitive edge. The document also explores the impact of consumer and business buying behavior on sales management principles.

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Sales Management: Principles, Structure, and Selling Through Others

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