Sales Pitch For Potential Buyers

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Added on  2022/09/17

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SALES PITCH

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INTRODUCTION
The key purpose of the Sales Pitch is to raise
the interests of the potential buyers towards
the product/service to enhance the sales and
to gain a large number of customers.
It is generally composed of a presentation of
the product.
It is prepared verbal discussion and often
provides solutions to the customer's queries
regarding the product/service.
It helps the brands in differentiating their
product/service from their rivals. Additionally,
it pours light on the benefits of the concern.
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SALES PITCH
MEANING
A sales pitch is a description of product and service
with an aim to encourage the audience to buy.
CHARACTERISTICS
Gather attention
Developing credibility
Application of tools
Entertainment element (Forbes , 2019)
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MAJOR ASPECTS
1. Detailed investigation
2. Outlining the Problem
3. Presenting a Solution
4. Making convincing arguments
5. Early response
6. Adding extra worth
7. Featuring benefits
8. Follow Up (Kolah, 2013)

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TECHNOLOGY INVOLVED
1. Big Data
2. Social media apps
3. Voice dictation app
4. Mobile technology
5. Software
(Marcoux, 2013)
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CONTINUED
6. Customer Relationship Management
Technology
7. Salesforce Automation System
8. Bring Your Own Device (Marcoux, 2013)
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BENEFITS
Developing a sales pitch is a beneficial process
because it helps in convincing the customers
with respect to product/service (Gilliam, 2013).
CONCLUSION
From the discussion, it is concluded that
developing a sales pitch is not an easy task as
it involves thorough research of the
product/service.
Moreover it is analyzed that the use of specific
technology eases the process for the
salesperson.

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References
Forbes . (2019, May 3). Nine Simple Tips To Optimize Your Sales Pitch For
Conversions. Retrieved from Forbes :
https://www.forbes.com/sites/theyec/2019/05/03/nine-simple-tips-to-optimize-
your-sales-pitch-for-conversions/#5aed91a51ccf
Gilliam, D. A. (2013). Storytelling during retail sales encounters. Journal of
Retailing and Consumer Services, 488-494.
Heese, H. S. (2012). Retail strategies for extended warranty sales and impact
on manufacturer base warranties. Decision Sciences, 341-367.
Kolah, A. (2013). The Art of Influencing and Selling. Kogan Page Publishers.
Marcoux, P. (2013). Fine Pitch Surface Mount Technology: Quality, Design, and
Manufacturing Techniques. Springer Science & Business Media.
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