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Sales Planning: Tesco Product and Services Overview

The assignment is about understanding the role of personal selling within the overall marketing strategy, comparing buyer behavior and decision-making processes, analyzing the role of sales teams within marketing strategy, preparing and carrying out sales presentations, explaining how sales strategies are developed in line with corporate objectives, evaluating the importance of recruitment and selection procedures, and evaluating the role of motivation, remuneration, and training in sales management.

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Added on  2023-03-30

About This Document

This presentation provides an overview of the product and services offered by Tesco, one of the biggest grocery retailers in the UK. It discusses Tesco's positioning strategies, target market segmentation, and the benefits for customers. The presentation also emphasizes the importance of sales planning in today's competitive market.

Sales Planning: Tesco Product and Services Overview

The assignment is about understanding the role of personal selling within the overall marketing strategy, comparing buyer behavior and decision-making processes, analyzing the role of sales teams within marketing strategy, preparing and carrying out sales presentations, explaining how sales strategies are developed in line with corporate objectives, evaluating the importance of recruitment and selection procedures, and evaluating the role of motivation, remuneration, and training in sales management.

   Added on 2023-03-30

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Sales planning and operations
(TASK 2)
Sales Planning: Tesco Product and Services Overview_1
TABLE OF CONTENT
INTRODUCTION
COMPANY OVERVIEW
PRODUCT AND SERVICES DESCRIPTION
PRODUCT STRATEGIES
MAIN PURPOSE OF SALES
PRODUCT MIX
BENEFITS FOR CUSTOMER
CONCLUSION
REFERENCES
Sales Planning: Tesco Product and Services Overview_2
INTRODUCTION
Sales planning is very important part of business. So this presentation is related with pr
oduct and services offered by Tesco.
In this positioning strategy of Tesco has been discuss and benefits which customers are
getting are mention in this presentation.
Sales Planning: Tesco Product and Services Overview_3
COMPANY OVERVIEW
The company which is taken into consideration for this report is Tesco. It is one of the
biggest grocery retailer in UK.
The enterprise is having large market share and earning great revenues. The main
competitor of Tesco are Aldi, Sainsbury, Asda and others.
In the UK Tesco now has over 2,200 stores ranging from the large Extra hypermarket
style stores to small Tesco Express high street outlets.
Sales Planning: Tesco Product and Services Overview_4

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