Sales Planning and Operations in the UK INTRODUCTION 1 TASK 11

   

Added on  2020-09-17

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Sales Planning and OperationsSales Planning and Operationsin the UKin the UK
Sales Planning and Operations in the UK INTRODUCTION 1 TASK 11_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Personal selling support promotional mix.............................................................................11.2 Comparison of buyer behaviours and decision making process in various kind ofsituations.....................................................................................................................................21.3 Roles of sales team in marketing strategy.............................................................................2TASK 2............................................................................................................................................3Covered in PPT...........................................................................................................................3TASK 3............................................................................................................................................33.1 Development of sales strategy to attain corporate objectives...............................................33.2 Significance of recruitment and selection process................................................................33.4 Organising sales activities by sales management to control sales output.............................43.5 Use of database in effective sales management....................................................................4TASK 4............................................................................................................................................53.3 Role of motivation, remuneration, training in sales management........................................5TASK 5............................................................................................................................................54.1 Development of sales plan....................................................................................................54.2 Investigation of sales opportunities in international market.................................................64.3 Opportunities to use trade fair or exhibitions........................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
Sales Planning and Operations in the UK INTRODUCTION 1 TASK 11_2
INTRODUCTIONSales planning is a tool which can help an organisation to increase it's sales by usingpromotional tools. It is a strategy which focuses on sales targets by creating a tactics, by this anorganisation can achieve their sales targets (Márcio Tavares Thomé, Luis Hollmann andScavarda do Carmo, 2014). Promotions is main element of this process by which a company canpromote their products and business in it's target market. This report is based on Primarkclothing retailer company and this report will make a discussion on personal selling, buyerbehaviour and decision making process in several situations. After this, will create it's focus onthe use of sales strategies by Primark to attain it's sales objectives. It will explain significance ofrecruitment and selection process for cited business entity. At last it have a sales plan for aproduct of Primark and opportunities to sales it in international market by using trade fairs orexhibitions. TASK 11.1 Personal selling support promotional mixPersonal selling is a basic element of promotional mix, it is a general process of selling ofa customer or a product description of product given by sales executive to consumer to motivateshim to buy that product. As PRIMARK is working in retail sector so it's most of business isbased on this. Personal selling is a process which motivates and leads to people to buy productsby which Primark can improve their sales. Face to face interaction creates a huge impact in thisprocess and sales person's behaviours, appearance and communication skills helps a lot to makea lead on future customers. Promotional mix are element of Marketing mix, and it has a huge significance inmarketing strategy of as product or a business. This is a way by which organisation can improvetheir promotions of products to improve their sales (Skildum-Reid and Grey, 2014). Some ofways are here by which Primark can improve their sales by using these promotional ways:Advertising: It is most used way in promotions and television promotions is commonly used bymany companies to promote products. Direct Marketing: It is a process in which company can promote their products via using theirsales executive by using e-mails and mobile messaging. 1
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