Sales Planning and Operations- L'Oreal Assignment

Added on - 28 Dec 2019

  • 14

    Pages

  • 3318

    Words

  • 322

    Views

  • 0

    Downloads

Trusted by +2 million users,
1000+ happy students everyday
Showing pages 1 to 4 of 14 pages
Sales Planning andOperations
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1................................................................................................................................................11.2................................................................................................................................................11.3................................................................................................................................................2TASK 2............................................................................................................................................3TASK 3............................................................................................................................................53.1................................................................................................................................................53.2................................................................................................................................................63.3................................................................................................................................................63.4................................................................................................................................................73.5................................................................................................................................................7TASK 4............................................................................................................................................74.1................................................................................................................................................74.2................................................................................................................................................84.3................................................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES................................................................................................................................9
INTRODUCTIONSales is the main target of the entity and have to use the proper strategies so that they cando the improvements. Sales planning helps in doing the proper assessment in the particularmarket(Kusiak., Smith. and Song.,2007). The present report is based on L'Oreal. This reportcontains the marketing strategy, process of the sales has to be discussed.TASK 11.1Personal selling is the important tool for the organizations. Personal selling have manyimportant roles. It place a important role in promotional mix. Sales person have to meet withcustomers and explain them the features, quality and uniqueness about the product and sellershould know about the needs, demands and desire of the customers that is known as dynamicrole of the seller. This method should focuses on expected customers and sales should be madein less time and less cost(Bhagwat and Sharma., 2007).Sales is a hard profession. sales person should have skills and knowledge about theproduct and need of the customer. Various components are required in successful selling withoutthese components seller will not be able to perform his work. There should be components likemotivation, trust, face findings, presentation and unanswered questions. Trust is an importantcomponent on the both sides because without any trust no customers will buy any product fromseller. Seller should have ability to give the answers of the questions to the customers.
In today's dynamic market consumers needs and wants are changing frequently so salesperson should be aware of these changes and take the right decision at right time. Manager willbe able to know the productivity of the company , growth of the company. Manager can identifythe consumer interest.L'Oreal uses this promotional strategy to get attention of the customers towards theproducts. L'Oreal use this strategy for newly launched product so that demands of that productcan rises. This is sometimes used by the L'Oreal in buy one get one free product(Marshall., andet. al., 2012). L'Oreal can get the attention of their customers by advertising of that product.1.2Stages of buyer decision making process-Whenever consumer purchase any product then he go through some stages. These stagesare-1.Need- This is the first stage and it is important because this can change the buying decision ofbuyer. Here buyer satisfied his need and wants.2.Search- In this stage buyer search for the product and services that can satisfied his need andwants.3.-Evaluate Alternatives- In this stage buyer find out the alternatives and on the basis of thesealternatives buyer find out the best option.4.Make choice- In this stage buyer select an alternative and purchase that product.5.Post purchase evaluation- It is based on the consumer analysis that the product is useful or not(Lapide.,2007).Compare the corporate decision making process with consumer buying process-1.Planning- When business purchase any product they planned itbefore sometime andconsumer purchase product without any planning.2.Decision-Making- Consumer decision maker is the person who individually purchase theproduct but n business decision process go through a formal way.3.Support- Many businesses need support contracts when they purchase any product butconsumers are not restricted with any kind of support.4.History- The buying decision of business is sometimes based on the relationship betweensupplier and company. Consumer decision is based on the price of a product.How sales people impact buyer behaviour-
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document