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Report on Sales Planning - Enviro Cars Ltd

   

Added on  2020-06-04

10 Pages3039 Words49 Views
SALES PLANNING AND OPERATION

Table of ContentsINTRODUCTION...........................................................................................................................2TASK 1............................................................................................................................................31.1 Personal selling at Enviro- cars Ltd. with other promotional activities...........................31.2 Buyer behaviour and decision making process in different situations.............................41.3 Role of sales team in the overall marketing strategy........................................................4TASK 2 Covered in PPT..................................................................................................................5TASK 3............................................................................................................................................53.1 Sales strategies aligned with corporate goals...................................................................53.2 Importance of recruitment and selection procedures for Enviro Cars Ltd.......................63.3 Role of motivation, remuneration and training................................................................63.4 Sales activities in order to control of sales output............................................................73.5 Effective sales management supported by the use of database........................................7Task 4 Covered in PPT....................................................................................................................8CONLUSION:.................................................................................................................................8REFERENCES ...............................................................................................................................9

INTRODUCTIONSales planning plays an important role in an organisation. Therefore in order to achievedesired goals and objectives of an organisation the manager should need to formulate and linkedeffective sales plan and operation process with business planning and master planning. Salesplanning includes various activities which has to done such as sales team, production plan,inventory plan, product development plan, strategic initiative plan and financial plan. The mainaim of this assignment is to examine the benefits of sales planning and operation in anorganisation (Van Nieuwenhuyse and et. al., 2011). It also describing the ways through whichpersonal selling supports promotional activities in an organisation. The report also provide howthe consumer behaviour and decision making process changes according to the differentsituations. At last it analyses and examine the roles of sales team that will perform in buildingmarketing processes. Enviro cars will be taken as organisation to carry out above mentionedanalysis.TASK 11.1 Personal selling at Enviro- cars Ltd. with other promotional activitiesPromotional methods are used by the company to promote and sell their products to theircustomers. Personal selling is one of the important method in which the sales team used to selltheir products to their customers after meeting personally with them (.Banomyong and Supatn,2011). The Enviro Cars Ltd. provide new as well as second hand cars which is going down dueto economic recession therefore the sales team of company need to provide the information andknowledge about their product to the customers and it can only possible when they advertise andpromote their product. Through using personal selling promotional technique the companyshould need to following different activities in order to attract the customers towards theirproducts. For example the sales team member of company visit personally to their targetedcustomers and distribute pamphlets about their offers (Elshorbagy and et. al., 2012). It also makepositive impact on the consumers as the sales person can modified their offers according to theneeds and preferences of the customers Through personally selling the company able to knowabout the behaviour and attitude of the customers toward their products. The company hasadvantage to adopt personal selling promotional methods that it helps in establishing goodrelations with the customer which indirectly helps building brand image of company. Through

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