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Sony New Product and Sales Strategy: Presentation

   

Added on  2023-04-20

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Running Head: SALES PRESENTATION
Sony New Product and Sales Strategy: Presentation
Name of the Student
Name of the University
Sony New Product and Sales Strategy: Presentation_1

1SALES PRESENTATION
Slide Descriptions
Slide 2: Sony International has always considered its Corporate Social Responsibility
(CSR) as an integral part of its business. Its new business strategy involves recycling of old and
rejected products to design and manufacture new products in the Asian market in order enhance
business sustainability as well as take care of its CSR policy. The products under this strategy
include computer monitors, motherboards, lithium batteries, packaging materials, plasma and
LED television and others.
Slide 3: The main idea behind this strategy is to recycle and reuse the rejected electronic
goods for manufacturing new electronic goods. This idea focuses on reducing the environmental
impact of the rejected electronic goods as they contain high amount of plastic and other toxic
materials that cannot be decomposed. Recycling these products will help to control the pollution
due to electronic wastes and also reduce the procurement costs for the raw materials used for
building the electronic device bodies.
Slide 4: There are a number of advantages of the new strategy proposed by Sony
International. This strategy helps to prevent pollution through electronic wastes and thus helps
the company in maintaining its CSR values. The recycling process reduces the need for raw
materials needed for the production of electronic goods manufactured by the company. This
strategy does not have any impact on product quality, thus there are no chances of sales
reduction due to lack of quality. Thus, the company can easily set up its sustainable business by
recycling electronic goods without compromising with the product quality.
Slide 5: In some of the markets, Sony has implemented a new type of plastic, named
SORPLAS™ that is made from the recycled plastic from rejected electronic goods. SORPLAS is
Sony New Product and Sales Strategy: Presentation_2

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