Sales Presentation: Sony International

This sales presentation introduces Sony International's new strategy of CSR, which includes recycling old and rejected products to design and manufacture new ones. The presentation discusses the advantages of this strategy, current practices, and the profitability of implementing it. It also provides a budget for further development in newer markets.

SALES PRESENTATION:
SONY INTERNATIONAL
COMPANY
Name of the Student
Name of the University

INTRODUCTION
 Sony International has
undertaken new strategy of
CSR as a part of its
business plan.
 This new strategic plan
includes recycling of old
and rejected products to
design and manufacture
new products.
 The products under this
strategy include computer
monitors, motherboards,
lithium batteries,
packaging materials,
plasma and LED television
and others.

PRODUCT IDEA
 The main idea behind
the products is to
recycle old and
rejected products and
design new products
with the same.
 This idea helps to
reduce electronic
wastes and protect
the environment.
 The production costs
of the electronic
goods will also
reduced due to reuse
of older goods.

ADVANTAGES OF THIS STRATEGY
 This strategy helps to prevent pollution through electronic wastes and
thus helps the company in maintaining its CSR values.
 The recycling process reduces the need for raw materials needed
production of electronic goods manufactured by the company.
 This strategy does not have any impact on product quality, thus there
are no chances of sales reduction due to lack of quality.

CURRENT PRACTICE
 Sony has developed a new type of plastic, named SORPLAS™ that
is made from the recycled plastic from rejected electronic goods.
 Sony utilizes up to 99% recycled product in the market where only
30% plastic is utilized.
 The recycled plastic is used in all electronic goods manufactured
by the company.

COMPARISON OF RECYCLED PLASTIC IN SONY
SORPLAS AND REGULAR POLYCARBONATE
PLASTIC

ADVANTAGE OF SONY SORPLAS™
COMPARED TO VIRGIN RESIN
 The use of SORPLAS
helps to reduce CO2
emission by at least
80%.
 The use of SORPLAS
helps to reduce carbon
footprint unlike virgin
resin that is
extensively utilized by
most of the companies
in the current market.
 In the figure, [1]
denotes CO2 emission
by virgin resin and [2]
denotes CO2 emission
by SORPLAS.

THE RECYCLING PROCESS

PROFITABILITY OF THIS STRATEGY
 This strategy is very much
profitable for the company
as the raw materials cost is
cut down by a significant
margin.
 There will be some costs
for manufacturing
SORPLAS from the recycled
plastic but it can be
recovered from the product
sales.
 SORPLAS can be used to
develop highly stylish and
strong bodies of electronics
like Playstations,
televisions and mobile
phones that can attract a
large number of
customers.

BUDGET FOR FURTHER
DEVELOPMENT IN NEWER MARKETS
Cost Aspects Estimated Budget
Marketing Campaign $25,000
Set Up SORPLAS Factory $150,000
Transport System for Carrying
Rejected Plastic to the Factory
$100,000
Initial Investment for Initiating
the Service in the Market
$225,000
TOTAL $500,000

CONCLUSION
 It has been found that the products can be
manufactured from recycled plastic and it will
help maintaining business sustainability of
the company.
 The strategy of using recycled plastic will
help the company to reduce operational
costs without compromising with the quality
of the products.
 An initial investment of $500,000 is
necessary to implement the strategy in a
new market (Asian market, in this context).
 The strategy also benefits the CSR of the
company.

BIBLIOGRAPHY
Awasthi, A.K., Zeng, X. and Li, J., 2016. Environmental
pollution of electronic waste recycling in India: a critical
review. Environmental pollution, 211, pp.259-270.
Echegaray, F. and Hansstein, F.V., 2017. Assessing the
intention-behavior gap in electronic waste recycling: the
case of Brazil. Journal of Cleaner Production, 142, pp.180-
190.
Kaya, M., 2016. Recovery of metals and nonmetals from
electronic waste by physical and chemical recycling
processes. Waste Management, 57, pp.64-90.
Tansel, B., 2017. From electronic consumer products to e-
wastes: Global outlook, waste quantities, recycling
challenges. Environment international, 98, pp.35-45.