Sales Projection Measuring Assesment Report

Based on the powerpoint provided can you only answer in a POWERPOINT FORM JUST QUESTIONS # 9 AND 10. No specific amount of slides needed but a good amount that covers both questions with a valid response in a powerpoint with slides.

BOB’s BOOZING
BOBBER

Sales Projection

Particulars Q1 Q2 Q3 Q4 Year 1
Forecasted Unit sales 300.00 350.00 400.00 $ 450.00 1,500
Per Unit $1,500 $1,500 $1,500 $1,500 $ 6,000
Total gross sales $450,000 $525,000 $600,000 $675,000 $ 2,250,000
Sales discounts and allowances $10,000 $12,000 $14,000 $16,000 $ 52,000
Total net sales $440,000 $513,000 $586,000 $659,000 $ 2,198,000

Particulars Q1 Q2 Q3 Q4 Year 2
Forecasted Unit sales 500.00 600.00 700.00 800 2,600.00
Per Unit $1,700 $1,700 $1,700
$
1,700 $ 6,800.00
Total gross sales $850,000 $1,020,000 $1,190,000
$
1,360,000 $ 4,420,000.00
Sales discounts and allowances $12,000 $14,000 $20,000
$
3,000 $ 49,000.00
Total net sales $838,000 $1,006,000 $1,170,000
$
1,357,000 $4,371,000

Particulars Q1 Q2 Q3 Q4 Year 3
Forecasted Unit sales 700.00 750.00 800.00 850.00 3,100
Per Unit $2,000 $2,000 $2,000 $2,000 $ 8,000
Total gross sales $1,400,000 $1,500,000 $1,600,000 $1,700,000 $ 6,200,000
Sales discounts and allowances $15,000 $18,000 $20,000 $22,000 $ 75,000
Total net sales $1,385,000 $1,482,000 $1,580,000 $1,678,000 $ 6,125,000

Measuring KPI

Key Performance Indicator
• It is used to measure the effectiveness of a company
• Higher level means more focus on the overall performance
• Low levels means focus on process in departments
• KPI must be SMART

Sales Revenue
• The revenue brought by the inbound
marketing campaign
• Measuring the effectiveness of the inbound
marketing campaign
• It can be increased by training the
employees and making them aware of the
goals
(Hillebrandt, Ivens & Krey, 2016)

Cost Per Lead
• Helps in calculating the customer acquisition cost
• The cost of advertisement
• The marketing distribution
(Martínez-Rolán, X & Piñeiro-Otero, 2019)

Customer Lifetime Value
• Knowing the recurring income from
the consumers
• Conversion of customers to loyal
customers
• CLV = T * AOV * AGM * ALT/
Number of Clients per the period
(Nair, & Shobana, 2018)

Organic Traffic
• The traffic generated from organic
marketing
• The ROI that is generated from the
marketing tactics.
(Saura, Palos-Sánchez & Cerdá
Suárez, 2017)

References
Hillebrandt, I., Ivens, B. S., & Krey, N. (2016). Key Performance
Indicators for Measuring Employer Brand Success. In Marketing
Challenges in a Turbulent Business Environment (pp. 351-351).
Springer, Cham.
Martínez-Rolán, X., & Piñeiro-Otero, T. (2019). 6 Marketing Analytics:
Why Measuring Web and Social Media Matters. Business Intelligence
and Analytics in Small and Medium Enterprises, 75-88.
Nair, S., & Shobana, S. (2018). Measuring Digital Marketing
Performance: Key Performance Indicators and Metrics. Journal of
Management, 5(6).
Saura, J. R., Palos-Sánchez, P., & Cerdá Suárez, L. M. (2017).
Understanding the digital marketing environment with KPIs and web
analytics. Future Internet, 9(4), 76.