Sales Promotional Report on FlyDubai

Running head: SALES PROMOTIONAL REPORT ON FLYDUBAI
Sales Promotional Report on FlyDubai
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1SALES PROMOTIONAL REPORT ON FLYDUBAI
Objective of promotional campaign
This sales promotional report is aimed at increasing the market share of the popular
airline service called FlyDubai. To be precise the aim of this promotional campaign is to increase
the market share of the company by at least two percent for the ongoing financial year. Flydubai
has always been perceived as being one of the most affordable airline services in all of Dubai
(Morrison and Malson 2016). It is for this reason that this perception has now got the
requirement to be turned into an opportunity through the use of the sales promotional campaign.
This is because despite selling tickets at lower prices than its competitors this airline service has
struggled to be at par with its competitors in terms of market share and also revenue generation.
Therefore it has to be insured that the sustainability of the company is well safeguarded by
increasing the market share as well as the sales subsequently.
One of the main things that have to be considered in this regard is the fact that the
company has been struggling in the recent years to be able to increase its market share and also
to be able to generate a greater amount of sales (Wald 2016). Therefore the sole purpose of the
sales promotional campaign is to make sure the during the promotional campaign and post it the
sales go higher and retained as a result of the campaign. The following sections in this report will
be out lining the strategies regarding how the campaign would go about achieving this objective.
Target group
The target consumer group for this promotional campaign has to be we both the business
class and the working class people who have a necessity to travel once in a while weather for
work purposes or leisure. The annual family income of this target consumer group has to be
anywhere in between AED 50000 to 70000. This particular low lab of annual family income has

2SALES PROMOTIONAL REPORT ON FLYDUBAI
been chosen because of the fact that going anywhere above that would mean that the consumer
would have the affordability to purchase tickets of Qatar airlines or Emirates. The idea is to
make these people understand the fact that within the affordability fly Dubai is the best service to
choose from by providing the mean of incentives for their choices. Behaviorally the target group
should have the tendency to move to other destinations very often. Psychologically this target
group is meant to be belonging from families that have a conservative tendency. Geographical
these target consumers have to be based in Dubai due to the fact that these promotional activities
that will be taking place will be limited to the geographical boundaries of Dubai.
As far as B2B marketing is concerned this context does not support targeting the retailers
for the purpose of fulfilling this objective of this campaign. This is because in an airline service
the company sells directly to the customers without any middleman acquiring the deliverables
and then delivering it to the customers.
Promotional activities
For the purpose of realising the objective of the sales promotional campaign, the first
thing that is needed is to ensure that the activities are well designed and alliance with the
objectives of the promotional campaign altogether. It is for this reason that the first thing that has
to be done is to offer discounts on the flight tickets of the company. This should be mentally
helpful in making sure that sales go up due to the fact that lower prices produce higher demands
in the market. The thing that has to be done is to provide an exact 10% discount on the flight
tickets regardless of the destination of the buyer. To ensure feasibility in this proposal, one has to
know that these discount offers would be only valid and ongoing for a limited period of time
after which ticket prices would be back to normal rates.