Salgados Food Truck Business Plan Presentation

Salgados is a food truck in London that will serve authentic Portuguese savouries, pastries, and juices. Their focus is on delivery speed, low customer waiting time, high quality food standards, and freshness of ingredients. They will target the middle-class market, including professionals and students. Salgados believes it can gain a large market strategically by diversifying its business and building strong brand recognition. They will build key industry relations, provide a fascinating demonstration, offer a higher level of tailored services, and build a team of experienced cooks. Salgados will create alliances and sponsorships with small farm, poultry, and dairy suppliers to generate revenues and develop relationships. They will use strong creative marketing combined with social media promotion to build awareness and drive traffic.

Salgados
Food Truck
BUSINESS PLAN PRESENTATION

Business Overview
•THE PLAN IS TO LAUNCH A FOOD TRUCK IN THE DOWNTOWN OF LONDON
•FOOD TRUCK WILL FOCUS ON PORTUGUESE MEALS AND CHURROS
•NAME OF FOOD TRUCK WILL BE SALGADOS
•SERVE CUSTOMERS WITH AUTHENTIC PORTUGUESE SAVOURIES, PASTRIES AND
JUICES
•FOOD OPERATIONS WILL FOCUS ON DELIVERY SPEED, LOW CUSTOMER
WAITING TIME, HIGH QUALITY FOOD STANDARDS AND FRESHNESS OF
INGREDIENTS
•SALGADOS WILL MAKE SURE THAT CUSTOMERS ARE PROVIDED INFORMATION
ON CORE FOOD INGREDIENTS, CALORIE INTAKE
•SALAGADOS WILL SERVE JUST FIVE MENUS- PASTE`IS DE BACALHAU, ARROZ
DE PATO, SALAME DE CHOCOLATE, CHURROS AND ALHEIRA DE MIRANDELA
•JUICES AS ADDED BEVERAGES
•SALAGADOS CUSTOMER CAN SELECT CUSTOMISATION OF THEIR FOOD
PREPARATION

Product
• Salgados menu:
• Portuguese dishes-Paste`is de bacalhau
• Arroz de Pato
• Salame de chocolate
• Churros
• Alheira de Mirandela
• juices

Target market
• Salagados will focus on lower- to upper-
income markets
• Target middle-class
• Including professionals and students
having interests in the comfort of food

Market Analysis
• Street food market in London developed with
booming food truck industry
• Expected to grow continuously owing to affordability,
diversified selection and local interests
• In London food trucks are popular for their food
quality besides being cheap, convenient
• Food truck owners have incorporated vegetarian
dishes, gluten- and fat-free options
• Adopted national cuisine dishes of different countries
• Popular trend is home delivery

Market Size and Revenue Potential

Competition
• Numerous popular food trucks in London available
• But penetration in marketplace confined owing to
inadequate services due to lack of service such as
chat, messaging boards
• Besides focusing exclusively on selling food lowers
fulfilling experience
• Instance giving customer reviews on social page
• As such Salgados believes it can gain large market
strategically
• By diversifying its business

Business Strategies
• Strategies adopted by Salgados
• Creating a captivating value proposition
• Building strong brand recognition
• Building key industry relations
• Providing a fascinating demonstration
• Offering higher level of tailored services
• Building a team of experienced cooks

Strategic Partnerships and Alliances
• Alliances and sponsorships will be
developed by Salgados with samll farm,
poultry and dairy suppliers
• Generating revenues
• Developing relationships and strategic
alliances with restaurants to provide
publicity and marketing help

Competitive Advantage
• Salgados will become eminent food truck
by:
• Building Relationships
• Through Management, speed,
flexibility
• Early mover advantage
• Augmenting operational efficiencies
• Buiding High switching costs

Marketing
• Build awareness and drive traffic
• Strong creative marketing combined with
social media promotion
• Marketing tools and key strategic
alliances will be used to drive traffic

Sales Forecast

continued
• Sales forecast for 3 years

Strengths and risk of business
• Financial risk
• Vehicle risk
• Equipment damage
• Operator risk

Conclusion
• Business plan of Salagados consist of
information on overview of business,
analysis of market and competitors,
• marketing activities, financial forecast
and potential risk.
• The understanding of these aspects will
build effectiveness to achieve its main
goals.

Reference
• Rasheed, S., Wang, C., Yaqub, F. and
Memon, S. (2015). Risk leveling in
business environments - A novel
approach for macro risk management.
Journal of Industrial Engineering and
Management, [Online], 8(3), 738-762.
Available: doi:
http://dx.doi.org/10.3926/jiem.1293
[Accessed on 29 Sep. 2018]