Salgados is a food truck in London that will serve authentic Portuguese savouries, pastries, and juices. Their focus is on delivery speed, low customer waiting time, high quality food standards, and freshness of ingredients. They will target the middle-class market, including professionals and students. Salgados believes it can gain a large market strategically by diversifying its business and building strong brand recognition. They will build key industry relations, provide a fascinating demonstration, offer a higher level of tailored services, and build a team of experienced cooks. Salgados will create alliances and sponsorships with small farm, poultry, and dairy suppliers to generate revenues and develop relationships. They will use strong creative marketing combined with social media promotion to build awareness and drive traffic.