Media Coverage of Salmonella Outbreak in Australia
Added on 2023-06-04
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Running head: public Relation
Public Relation
Name
Institution
Public Relation
Name
Institution
Public Relation
Introduction
The media platforms used to relay the story was mostly the internet. This basically
entailed the use of news articles posted on various web pages/websites associated with
reporting news. The news pertained investigation on Salmonella outbreak in Australia. The
internet articles are best suited for an audience that mainly rely on internet for information.
This form of media presents the news article in close resemblance to that of newspaper. This
internet message can reach large audience through mass communication. Use of internet as
mode of media transmission guarantees a simultaneous transmission of information. It also
allows for easy access by any individual provided there is a network connection
(Dunaway,2013).
Report on media stories
The news angle of the provided articles is that of outbreak of salmonella which has
resulted to food poisoning in Australia. All the media stories are poised at raising an alarm to
the agents causing the outbreak. The media stories identify the main agents in market that
have been investigated, posing the risk of containing the virus. This is to imply that the
element of importance in the article is warning the masses about the agents resulting to the
outbreak. Two media outlets state that the problem is as a result of alfalfa products being
contaminated while two others state the agents are eggs and a final identifies the agent as
rock melon (Langett,2013).
The stories are pitched in that they are based on finding the idea, reporting plan and
time peg of the stories. In that the stories describe the newsworthiness of the articles. This is
based on the facts that the stories start with a piece of the story being told, identifying the
basic premise of story (Weerakkody, 2008). The stories are based on research of the effect of
the outbreak clearly outlining the main characters of the stories. The news pertained
Introduction
The media platforms used to relay the story was mostly the internet. This basically
entailed the use of news articles posted on various web pages/websites associated with
reporting news. The news pertained investigation on Salmonella outbreak in Australia. The
internet articles are best suited for an audience that mainly rely on internet for information.
This form of media presents the news article in close resemblance to that of newspaper. This
internet message can reach large audience through mass communication. Use of internet as
mode of media transmission guarantees a simultaneous transmission of information. It also
allows for easy access by any individual provided there is a network connection
(Dunaway,2013).
Report on media stories
The news angle of the provided articles is that of outbreak of salmonella which has
resulted to food poisoning in Australia. All the media stories are poised at raising an alarm to
the agents causing the outbreak. The media stories identify the main agents in market that
have been investigated, posing the risk of containing the virus. This is to imply that the
element of importance in the article is warning the masses about the agents resulting to the
outbreak. Two media outlets state that the problem is as a result of alfalfa products being
contaminated while two others state the agents are eggs and a final identifies the agent as
rock melon (Langett,2013).
The stories are pitched in that they are based on finding the idea, reporting plan and
time peg of the stories. In that the stories describe the newsworthiness of the articles. This is
based on the facts that the stories start with a piece of the story being told, identifying the
basic premise of story (Weerakkody, 2008). The stories are based on research of the effect of
the outbreak clearly outlining the main characters of the stories. The news pertained
Public Relation
investigation on Salmonella outbreak in Australia. The internet articles are best suited for an
audience that mainly rely on internet for information. This form of media presents the news
article in close resemblance to that of newspaper. This internet message can reach large
audience through mass communication. Use of internet as mode of media transmission
guarantees a simultaneous transmission of information. The news shows a sense of timeliness
by identifying the reason of doing the story piece at the moment. All this act in finding the
focus of the story.
Framing a story involves agenda-setting tradition where a news is written by focusing
on issues at hand rather than focusing on particular topic. The stories are being framed by
introducing a piece of the main news as the heading of the news. This helps in setting the
stage for the news prompting the reader to understand more on what is going to be relayed in
the article (Matthes,2009). The headings of the news focus on main event of the news story
which is later placed into the story. The introduction section of the stories makes use of
pictures helping in identifying characters of the news. The news related examination on
Salmonella episode in Australia. The web articles are most appropriate for a group of people
that predominantly depend on web for data. This type of media displays the news article in
close likeness to that of daily paper. This web message can contact substantial gathering of
people through mass correspondence.
The story is being reported as a caution message to its audience in regard to the
outbreak of salmonella. The articles address the masses on the implication of using the
outlined market agents that is eggs, alfalfa products and rock melon providing the number
that is already affected by the outbreak in the area in concern. The story is also being reported
as a precaution message to those who have already bought the products to avoid using the
products or returning them to the company in concern to get compensation on the same
(Jardine et al 2011).
investigation on Salmonella outbreak in Australia. The internet articles are best suited for an
audience that mainly rely on internet for information. This form of media presents the news
article in close resemblance to that of newspaper. This internet message can reach large
audience through mass communication. Use of internet as mode of media transmission
guarantees a simultaneous transmission of information. The news shows a sense of timeliness
by identifying the reason of doing the story piece at the moment. All this act in finding the
focus of the story.
Framing a story involves agenda-setting tradition where a news is written by focusing
on issues at hand rather than focusing on particular topic. The stories are being framed by
introducing a piece of the main news as the heading of the news. This helps in setting the
stage for the news prompting the reader to understand more on what is going to be relayed in
the article (Matthes,2009). The headings of the news focus on main event of the news story
which is later placed into the story. The introduction section of the stories makes use of
pictures helping in identifying characters of the news. The news related examination on
Salmonella episode in Australia. The web articles are most appropriate for a group of people
that predominantly depend on web for data. This type of media displays the news article in
close likeness to that of daily paper. This web message can contact substantial gathering of
people through mass correspondence.
The story is being reported as a caution message to its audience in regard to the
outbreak of salmonella. The articles address the masses on the implication of using the
outlined market agents that is eggs, alfalfa products and rock melon providing the number
that is already affected by the outbreak in the area in concern. The story is also being reported
as a precaution message to those who have already bought the products to avoid using the
products or returning them to the company in concern to get compensation on the same
(Jardine et al 2011).
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