Sample Assignment on Globalisation

TWO EXAM QUESTIONS

Table of Contents
INTRODUCTION...........................................................................................................................1
1. Globalisation and the aspects of homogenisation and heterogenisation regarding food and
drinks consumption and cultural identity.........................................................................................1
2. Factors need to be considered while opening and operating food business................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
The below report is going to answer two questions. The first question is going to discuss
globalisation. In context of globalisation the question would underpin the aspect of
homogenisation and heterogenisation in relation to the consumption of food and drink and
cultural identity. The second question will critically discuss the factors required to be considered
while planning to open and operate a food business.
1. Globalisation and the aspects of homogenisation and heterogenisation
regarding food and drinks consumption and cultural identity
A process in which regional and national economies, cultures and societies become
integrated from the global network of transportation, trade, immigration and communication is
known as globalisation(Pieterse, 2015).
It can be seen as a phenomenon that has transformed economic, political, socio-cultural
and technological forces from local or regional to an international scale.
For example, technology and internet has made it easy for people across the world to
connect with people that belong from different cultures and identities. This change has made
people to know and understand different types of cuisines and foods served in these cultures.
People now can cook foods that belong to these different cultures and traditions(Hassi and Storti,
2017). The easy availability of the required items from websites such as Amazon has made it
easy for them to buy the items required and prepare the dishes as required. Globalisation has
allowed people to become aware about different cultures and traditions across globe and to adopt
them as well.
Cultural Homogenisation: In terms of globalisation, cultural homogenisation refers to
the reduction in cultural diversity. It happens due to the diffusion and popularization of a number
of cultural symbols. It not only includes the objects which are physical but ideas, customs and
values as well(Paterson, 2017). It is also defined as a process in which dominant outside cultures
transforms or absorbs local cultures.
For example, India was known for its cultural identity throughout the world. It was a
home of a variety of different languages, cuisines, etc. After the arrival of globalisation and
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