Literature review on Customer Service - Sampling Methods

Running head: SAMPLING METHODS
SAMPLING METHODS
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SAMPLING METHODS1
Table of Contents
Literature review on Customer service “sampling methods”..............................................2
Customer satisfaction survey...........................................................................................2
In app surveys..............................................................................................................2
Post service surveys.....................................................................................................2
Long email surveys......................................................................................................2
Customer satisfaction score CSAT..................................................................................2
Net Promoter score..........................................................................................................3
Customer effort score......................................................................................................3
Social media monitoring..................................................................................................3
References............................................................................................................................4

SAMPLING METHODS2
Literature review on Customer service “sampling methods”
Customer satisfaction survey
The customer satisfaction survey is conducted for the purpose of helping businesses in
understanding what the customers think about their products and services and also their brand.
In app surveys
In order to provide ease to the respondents, they can be allowed to take part in the
customer satisfaction survey from any place with the help of in app surveys (Kauppinen, 2018).
There are a number of mobile applications available for the purpose of measuring the level of
customer satisfaction.
Post service surveys
The post service surveys helps in identifying the satisfaction level of the customers
immediately after they have been served in order to understand whether the customers are happy
with the products and services or not.
Long email surveys
An invitation survey mail is sent to the customers so that they take part in the long email
surveys. Moreover the invitation mail is drafted in such a way that the customers do not consider
it to be a spam message. The customer satisfaction survey is quantitative method of data
collection (Loredana & Gabriel, 2018).
Customer satisfaction score CSAT
One of the most straight forward methods of customer satisfaction survey includes the
CSAT or the customer satisfaction score. It helps in understanding the satisfaction of the