Strategic Objectives and Change Needs for Samson Media

Assessment one
Introduction of the business
Samson Media is a publisher of several upmarket fashion magazines. It has strong links with
a number of high profile fashion houses whose products are featured in the magazines and
also provide a significant source of advertising revenue. Readers of the magazines are
predominantly 35 – 54 year old women.
Why changes are required
Change is the need of the hour for every individual, every organization. Engaging in the same
old methodology which is turning to be obsolete can lead to failure. This need to change is of
highest priority. The failure in recognizing the very urgent requirement to change heads to
many serious, critical problems. Change helps the organisation to be competitive in the
market and to be more effective and efficient in their operations.
An overview of the change management process
The change management process is the sequence of steps or activities that a change
management team or project leader follow to apply change management to a change in order
to drive individual transitions and ensure the project meets its intended outcomes. The below
elements have been identified from research as key elements of a successful change
management process.

Read the case study given and analyse the company’s strategic objectives and identify
the change needs.
 Enact a transformational change of the company that will convert all magazines to a
digital format only.
 Relocate to a smaller office.
Write what kind of changes are required for the business and also write the reasons
after strategic objectives of the business:

Some of the kind of changes required are:
 Focus on health and beauty, fashion and celebrity gossip.
 Some free content but full access available only on a subscription basis.
 Additional features available to subscribers such as video clips, podcasts and discussion
Reasons could be:
 Decreasing sale,
 Decreasing profit
 Increasing competition
Brief research about publishing business in Australia
The Book Publishing industry has contracted over the past five years. Industry revenue is
forecast to decline at an annualised 1.5% over the five years through 2017-18, to $1.4 billion.
The way consumers read and purchase books has changed significantly over this period.
Consumers have been increasingly buying print books and ebooks online rather than
shopping at local bookstores. Ebooks can be read using readers or tablets. Because many
books can be stored on one device, ebooks offer customers greater convenience. Parallel
import restrictions (PIRs) protect the local publishing industry.
Conduct PESTLE Analysis for Samson media.
Political / Legal
Booksellers in Australia have long lobbied the Australian Federal Government on two
significant political/legal issues that impact upon the industry’s ability to compete,
particularly with overseas retailers:
 Imposition of GST on overseas consumer purchases.
 Parallel importation.
Economic
The economic climate of the past five years has not been conducive to growth in the print
bookselling industry in Australia. This period has been characterized by a weaker global
economy, instability in global markets, a drop in consumer confidence, and subdued
discretionary spending. This is because of the drop in the readers and popularity of digital
books.
Social