Managing Complexity in Samsung PDF

Running Head: SAMSUNG 0
SAMSUNG
Managing Complexity

SAMSUNG 1
Contents
Introduction...........................................................................................................................................3
Four strategies that Samsung could adopt to gain competitive advantage globally...............................6
Conclusion.............................................................................................................................................7
References.............................................................................................................................................8

SAMSUNG 2
Introduction
Lee Byung-Chul founded Samsung in 1938. For the approx next three decades, the group was
dealing in textiles, insurance, retail, securities and food processing. In 1960s, it entered the
electronic market and in 1970s, it started the shipbuildibng and construction industries. In
today’s time, it is one of the leading companies worldwide. Various competitors of Samsung
are serving competitive product with wide product range. Due to its renowned name,
suppliers are not able to bargain too much (Samsung, 2018). On the other side, customers
bargaining power is somewhat high due to availability of various competitors. The discussion
in the report begins by explaining the porter’s five forces analysis. Due to the emergence of
various strong competitors, it becomes necessary for Samsung to adopt competitive strategies
in order to gain competitive advantage globally. The discussion ends by explaining the
strategies that Samsung could adopt to gain more advantage that is competitive.