Samsung and the Global Smartphone Market

Added on - 03 Dec 2019

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Samsung and the GlobalSmartphone Market
TABLE OF CONTENTSINTRODUCTION.................................................................................................................................3Analysis of the international business strategies pursued by Samsung..............................................3Analysis of the innovations that have characterized the global Smartphone industry........................5Specific innovation strategies adopted by Samsung in the global Smartphone industry....................6An analysis of the interrelationships between the business strategy, innovation strategy andinternationalization strategy of Samsung...........................................................................................8CONCLUSION.....................................................................................................................................9REFERENCES....................................................................................................................................10
INTRODUCTIONDue to the increasing technological advancements customers are highly attractedtowards the global Smartphone market. Within this industry, there is a huge and increasingmarket competition. Most of the companies are adopting various strategies through whichthey can survive in this industry. Samsung is one of the leading Smartphone Company whichserves high quality and high feature phones to their customers. It is the most famousSouthKorean multinational conglomerate company which producesvarious innovative productssuch as LED TV, Plasma, mobile phones, digital watch etc (Verkasalo, 2010). They producedifferent products as per the desires of customers. Due to the increasing competition withinthe global Smartphone market Samsung is adopting various strategies which is beingpresented in this study. Further, the present report is formed for the appropriate analysis ofthe innovations that have characterized by global Smartphone industry. It also gives properinformation about the interrelationship between the business strategy as well as innovationstrategy.Analysis of the international business strategies pursued by SamsungOver the years as a competitor in the global Smartphone industry Samsung haveadopted international business strategy. It is the most effective way through which they areable to survive in the same area of field and attracting huge base of customers towards it(Kenney and Pon, 2011). The whole analysis of Samsung international business strategies canbe done by:Batlett and GHOSHAL matrix of international business strategiesBatlett and Ghoshal identified four different types of MNC’s who are managing theirsubsidiaries to balance the potential needs of global integration as well as globaldifferentiation. With the help of adopting this strategy companies are able to go through allthe forces that pushes that pushes them towards the global integration (Agar, 2013). Byadopting this strategy Samsung can identify the ratio of value of outputs to inputs. It providesthem multinational flexibility by scanning the broad environment in the new market area aswell as present new risks and opportunities. At the time of international business expansion,Samsung need to evaluate the strategic choices that fit the pressure of the environment. Theyshould try to build the strategic capabilities wanted by consumers due to the increasingadvancements within the field of technology.Blue ocean strategy
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