BRAND MANAGEMENT TABLE OF CONTENTS
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Added on 2020-11-23
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Partnership and collaborative agreements 9 TASK 410 Techniques for measuring and managing10 CONCLUSION 12 REFERENCES 13 INTRODUCTION Developing good connection with target consumer is very important for managing brand. Marketing isthebest techniques use by many companies to make business more successful and increase perceived value of goods and services. It identifies mark, symbols, | |name, logo and sentence that use by organization's to distinguish their | |goods from other companies.| |Brand equity| |Brand equity is
BRAND MANAGEMENT TABLE OF CONTENTS
Added on 2020-11-23
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BRAND MANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1INTRODUCTION..................................................................................................................2MANI BODY.........................................................................................................................3CONCLUSION......................................................................................................................4TASK 2............................................................................................................................................51. Samsung brand portfolio strategy.......................................................................................52. Hierarchy management of brands.......................................................................................63. Strategies for managing equity of brands...........................................................................7TASK 3............................................................................................................................................81. Strengths of brand ..............................................................................................................82. Brand weaknesses ..............................................................................................................83. Partnership and collaborative agreements..........................................................................9TASK 4..........................................................................................................................................10Techniques for measuring and managing.............................................................................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONDeveloping good connection with target consumer is very important for managing brand.Brand management is very important for company that will raise their position and increaseprofit margin more than the others (Cohen, 2014). It is an activity and process of marketing thatuse by organization to gain competitive advantages. Marketing is the best techniques use bymany companies to make business more successful and increase perceived value of goods andservices. The present report is based on Samsung company that comprise many affiliated business.It is South Korean multinational organization which is located in town, Seoul. It also analysesstrategy for strengthen brand equity and brand extension. Furthermore, this study definescompany's brand portfolio strategy and identify different levels. The present study will justifystrategies that use for managing equity of brands in company's portfolio. It explains brandstrengths that be leveraged and weakness that want focus for improvement. Report also clarifiestechniques that use for managing and measuring brand values etc. TASK 1INTRODUCTIONOverview of BrandBrand is an all over consumer’s experience that severalize with a company or goods fromits competitors in the eyes of clients. Brands marketing and advertising is very important forbusiness and organization that help to attract people more over than other organizations. Itreflects unique design, symbol and sign of firm products which create an image in market.Branding is the most important process that builds strong relationship and trust betweencustomer and company. Brand identifies the single most essential activity that increase salesand help to grow business. It identifies mark, symbols, name, logo and sentence that use byorganization's to distinguish their goods from other companies. Brand equityBrand equity is a commercial value that help to drivers consumers perception of the brandname of specific products and service.(Paul, 2018). Brand equity grows and develops as resultof clients experience with products of company. It helps companies to boost up their stockprices so that market value of firm will be raised. Stages for building a successful brand- 1
Determine target market: Organizations need to build their Brand images in market,for that they need to find and set targeted audience. Thus, to identify target peoplecompanies understand their preferences which help to offer them best services. Define brand mission: Firms need to define their values which help them to buildsuccessful brand. They set mission and vision statement which basically show thepurpose of organization existence. Search competition: Organizations need to analyze its competition and search out theiroffers which they give to its consumers. Thus, after that firm create their own strategieswhich is better than the others. Make value propositions: Companies has to focus on the process of manufacturingproducts which make their brand valuable and unique. They need to identify their valuepropositions that sets their business apart from its competitors. Find out brand guidelines: Guideline of brand reflect organizations brand's atonalityand fixed specific rules which define business who to interact with the consumer's. Market organization Brand: Preparing a definite marketing plans and strategy willhelp to build successful brand image in marketplace. This will display brand in manypossible places with the support of new channels and web sites. Role of marketing departmentOrganization's marketing department plays important role in creating brand and brandequity that make their business more successful and powerful than the others. Marketing is oneof the best technique that build company image in market and develop their good reputation.This department makes effective plans and strategies for promoting services and products(Wirtz, Tuzovic and Kuppelwieser, 2014). The most important part of marketing function is toreach out to customer's, prospects, investors and community while making brand image thatpresent organization functions in positive way. Marketing department advertise and promoteservices and goods of business that drives their sales of products. This technique should be inthe sense of negative or positive in way that directly impact on profit margin. They need to giveall the accurate information about goods to people that build their trust and attract more people'stowards them. The entire process of promoting and advertising create brand equity which2
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