Investigation and Evaluation of Samsung's Corporate Social Responsibility and Stakeholder Perspective Analysis

Individual Report

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
1. Define the concept in the investigation with the chosen organisation. The concept should
be corporate social responsibility...........................................................................................3
2. Investigate and evaluate the approaches of the Samsung to the concepts, from the
perspective of the most relevant normative and descriptive business ethics theories............5
2.1 Normative theory.......................................................................................................5
2.1.1 Utilitarianism.........................................................................................................5
2.1.2 Egoism....................................................................................................................6
2.2Descriptive theory .....................................................................................................6
2.2.1 Individual factors....................................................................................................6
2.2.2 Situational factors...................................................................................................7
3. Analysis of the stakeholder perspective on the business behaviour.................................7
3.1 Customers....................................................................................................................7
3.2 Employees....................................................................................................................7
3.3Government..................................................................................................................8
3.4 Stakeholders ................................................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Samsung is the company which is founded in 1938 and founded by Lee Byung-chul. Its
headquarter is in Seoul, South Korea. They are selling many products such as mobile phones,
televisions, screens of digital cinemas, laptops, memory chips and LCD and LED panels.
Samsung philosophy is based on talent and technology to build superior products for better
global society. The CEO of the company is Han, Jong Hee. Samsung is known for its brand
management processes and from its initial days repositioning the brand as well as they are cheap
manufacturer. Samsung is the leader in its electronics business and gas been ranked as the top 10
global brands. There are more than 287,438 employees in the Samsung(Alvarez and Sachs,
2021) . The aim of this report is to highlight concept of the Samsung organisation with its
corporate governance, corporate social responsibility and sustainability. With this the evaluation
of the approaches of the Samsung organisation from the theories of normative and descriptive
ethics. And at last there is analyses of the organisation behaviour from the stakeholder
perspective.
TASK
1. Define the concept in the investigation with the chosen organisation. The concept
should be corporate social responsibility
Corporate social responsibility is defined as the organisation 's efforts to make
improvement in the society in a way that enhances local and global communities . The purpose
of the CSR is to take part in the philanthropic causes and generate positive social values. Many
business organisation are contributing to CSR to create a positive brand image around their
company. Samsung is making alignment with its objectives and principles to fulfil its social
responsibility towards the society(Choudhury and Pattnaik, 2020) . As a corporate citizen it is
the responsibility of the Samsung to make contribution for the development in terms of socially
and environmentally.
The board of directors of the Samsung approved the policies and the plans which is introduced
by the corporate social responsibility committee and after considering the policies by the
company members it has been approved for the implementation. There are many goals and