Managing Innovation in Business: A Case Study of Samsung

Managing Innovation in
Business

Executive summary
This report is based on Samsung and in the report we will discuss about how innovation
helped the organisation to grow in past. The report include a detailed introduction of Samsung
and their innovation performance and capabilities. By introducing advance technology the
company always come up with products which satisfy consumers demand. To survive in a
market where there are rivals like Apple and Lenovo the company used there strategy of product
differentiation very well, and to implement this strategy in market innovation and technology
helped Samsung throughout their business journey. Further the report analyse innovation
activities and innovation drivers of the electronic industry.

Contents
INTRODUCTION...........................................................................................................................4
Report's purpose and structure.....................................................................................................4
Organisation and Industry Overview ..............................................................................................4
Samsung and its innovation history.............................................................................................4
Existing innovation performance and capabilities.......................................................................5
Electronic industry in 2022..........................................................................................................6
Drivers of Innovation...................................................................................................................7
Wider Macro Competitive Environment.........................................................................................7
SWOT Analysis of Samsung.......................................................................................................7
PESTLE analysis of Samsung.....................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................9