Innovation Strategy for Samsung to Address Declining Sales in Australian Market
VerifiedAdded on 2023/06/03
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AI Summary
This presentation discusses Samsung's innovation strategy to address declining sales in the Australian market. The strategy involves manufacturing new products with advanced quality and no substitutes, and involving customers in the production process through assumption testing and customer co-creation. The presentation also includes information on customer segments, channels, pricing, and a prototype for the new products.
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