Samsung: Market Analysis and Market Structure

Samsung

Table of Contents
INTRODUCTION................................................................................................................................4
MAIN BODY ......................................................................................................................................4
Overview of Company ....................................................................................................................4
Analyse the market of Samsung .....................................................................................................5
Market Structure Analysis of the Company....................................................................................6
Company operating in a different market structure ......................................................................8
Government Intervention ................................................................................................................9
CONCLUSION .................................................................................................................................10
REFERENCES...................................................................................................................................11

INTRODUCTION
Samsung is the biggest electronics manufacturer company and the company was established
in Korea. Samsung was established in 1938 by Lee Byung Chul. The company is chosen for this
report is Samsung and in this report the research is prepared on their smartphones which is highly
consumed by users. The other main purpose of this research is to get knowledge that in which way
organization provides best quality smartphones or services to consumers. This research is totally
prepared on effective marketing strategies, operations and their departmental functions. This
research is also based on previous magazines, articles, journals, financial budget and graph and so
on. This research also shows that in which way organization produce the unique and different
smartphones from other competitors. It is also gives better understanding that according to current
trends how organization facilitate best quality services to consumers.
MAIN BODY
Overview of Company
It is the world's largest manufacturer of electronic devices and is headquartered in south
Korea. Samsung is highly specialized in producing wide range of such as industry electronics,
digital media devices, semiconductors, memory chips, integrated systems and so on. In early years
before doing mobile market organization run their business as a grocery trading store in 1938.
Before starting electronic market they have other businesses also such as textile, insurance and so
on (Bahn, O., Samano, M. and Sarkis, P., 2021). At that time organization is highly focused on
industrialization which is necessary for increase the development in country. In 1970s company
expanded their textile producing process to cover the overall line of production with help of high
quality raw materials. Then in 1969 Samsung entered in electronic market with various electronic
divisions such as black and white TV. Then in 1970 organization started to export home electronic
product overseas. Then due to development of innovative and best quality products Samsung was
rapidly expanded in field of technology business. This will also helped Samsung in business to
became top leader in information technology services. After became high brand in market company
started to make heavy investment in research and development for improve their product and
quality. It includes electronics, semiconductors, telecommunications, aerospace, nanotechnology
and so on. Today Samsung is highly popular because firstly Samsung always maintain their brand
image with help of best quality products. Secondly, organization highly focused on innovation, new
specifications in their products which is essential for customers. Thirdly established their service
centres in every locations which helped to increase the customer convenience. For maintaining the
brand image and reputation Samsung always provide their services with proper updates especially

in mobile. Good service also helped to receive positive feedback from consumers which leads to
increase the profit and productivity of organization.
Analyse the market of Samsung
It is a proactive analysis of market which creates demand for a market product or services. In this
method some factors are involved to influence the demand for a product or services. Those factors
are price, location competition and so on. In this report Samsung galaxy M52 5G are chosen as a
product for market analysis. In context to Samsung, galaxy M52 smartphone is taken into
consideration as a product of company for market analysis. The main specification of this product is
Samsung galaxy M52 (5000mah battery with 5g technology) . Given below is the market
performance of the product:
Market performance of the products: In market the performance of this product is very good in
comparison with other brand smartphone such one plus, apple. The other reason for sustaining their
product in market are in this product user get 11 5G bands. Due to eleven 5G bands this phone
become the futuristic and long term usage device for consumers and this phone is comes under mid
range category. But other brand are not able to provide this facility because they are not think like a