Samsung Company Pestle Analysis: Marketing and Management

Marketing and management

MARKETING AND MANAGEMENT
Introduction
In this paper the discussion will be made on the Samsung Company. Pestle analysis will be
explained by focusing on the company.
PESTLE ANALYSIS
Political factor
 Samsung is considered as one of the largest company on the global platform. It can be
investigated that environment in terms of political conditions are conducive. Samsung is
company in which there are many political scandals which took place in South Korea.
 Uri Party representatives are managing the work for South Korean President and they
officially accepted that the Receipt of 50 to 60 billion KRW from the Samsung Group in the
form of bonds were considered in the Presidential campaign in 2002 (De Mooij, 2018).
 Also it has been investigated that company also funded that opposition before the
election. So, by analyzing these cases the company achieved positive impact through the political
factors but it is considered as the illegal method that also affected the image of the company.
Economic factor
 In the market, this factor is considered as one of the critical dimensions for Samsung as
company enhanced the market share on the global platform. It has been seen that the global
economic crisis has severely emphasized on the purchasing power of the customers in many
countries and also forced the company to attain profitable ventures in the market.
 The major point is related with thee macro environment which is uncertain of the
company and it is important to consider proper strategies. It has been seen that the overall profits
of the company affected by the economic crisis and it was only the reason with the economic and
financial crisis of 2007 and 2009.
 Also the next economic factor which impacted the company is related with Taxation and
interest rates. Tax rates have given effect on the overall financial performance of the company.
Like In Korea the economic sales has been affected just because of the tax regulations. The tax
paid by the company enhanced by 67% in 2016 (Hadjikhani, Lee, and Park, 2016).