This report suggests a sales promotion campaign for Samsung to increase sales by 20% in the ongoing financial year. The report discusses the objectives, target customers, sales promotions, trade promotions, communication considerations, budgetary considerations, scheduling considerations, legal considerations, and logistics considerations. The report recommends targeting customers in the age group of 15-50 years with an annual family income of AED 18,000 and retailers. The report suggests offering discounts, free shipping and returns, and sponsoring events as consumer-oriented sales promotions. The report recommends offering incentives to retailers to sell Samsung products more than those of competitors. The report also discusses communication channels such as print ads, digital media, and emails. The report suggests a budget of AED 10,000,000 and a year-long schedule for the campaign.
![[object Object]](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Flogo.6d15ce61.png&w=640&q=75){kind=small}
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
